Digital Archives - Page 30 of 37

330-308-3300

Interview: 614 Media Success with Print and Digital

21 April 201521 April 2015|Digital, Editorial, Magazine, Marketing, Print, Publisher

Mr. Wayne Lewis is having tremendous success with 614 Media in Columbus Ohio. We've had the privilege of working with him for many years. I asked Wayne about his success during these difficult times. Here's what he had to say: David: Wayne, please tell our audience your history...

The 30-Second Test that Could Save Your Mobile Bacon

21 April 201521 April 2015|Apps, Digital

We’ve been warned that it’s coming, and yet many businesses are still unaware (or trying to ignore) that this is happening today. Google is changing their search engine algorithm to favor sites that are fully mobile responsive – and that...

Facebook to Escalate a Bidding War for Native Content?

15 April 201515 April 2015|content, Digital, Editorial, Social Media

Is Facebook poised to start a bidding war with Google? It could be, judging from a recent patent application filed by the Zuckerberg et al. “The patent application,” notes Business Insider’s Lara O’Reilly, “details an ad exchange that combines an...

Prof to Students: Leave the Laptop in the Bag

09 April 201509 April 2015|Digital

[responsive][/responsive]Look inside any college classroom in America and you'll see not a sea of eager faces looking up at you, but a shield of laptop backs and the tops of heads bent over their keyboards. But not every head hidden...

Fast Company Reimagines the Digital Magazine for Big Phones

26 March 201526 March 2015|Apps, Digital, Magazine

[responsive][/responsive] Digital magazines on tablets haven’t work. So one company is setting its sights on the new bigger-screen phone as a platform for magazine content. “What could make the small screen more appealing than the large for consuming magazine content?...

Time’s Pearlstine on Print and the Future

25 March 201525 March 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...

Magazine Readers Have Little Appetite for Binge-Reading Buffet

18 March 201518 March 2015|Digital, Magazine

[responsive][/responsive]First there was Next Issue, then came Magzter, both offering subscription-style all-you-can-binge digital magazines. And the magazine reading public was not impressed. “It is an idea that, on the surface, sounds like a sound business model that would appeal to...

Monocle Says Phooey to Digital

16 March 201516 March 2015|Digital, Magazine, Print

[responsive][/responsive]Tyler Brûlé pulls no punches. As founder and editor-in-chief of high-end lifestyle magazine Monocle, Brûlé unapologetically eschews social media for his highly successful brand. “It’s great having lots of likes and lots of followers, but you have to wonder what...

Is the USPS Barking Up the Wrong Tree?

12 March 201512 March 2015|Digital, USPS

[responsive][/responsive]According to USPS CIO Jim Cochrane, “The U.S. Postal Service has been a quiet leader in business technology for the past 40 years. Technology has enabled us--one of the largest employers in the country--to remain nimble and responsive to changes...

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New Philadelphia, OH 44663
Tel: 330.308.3300

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