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Will Time Inc.’s Paywalls Drive Readers Toward Print?
04 June 2015|content, Digital, Magazine, Print, Website
Earlier this week we talked about paywall strategies and what’s really behind them. In that article we mentioned that Time Inc. is planning to roll much of their content behind paywalls this summer. “Time Inc. is no longer willing to...
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Mr. Magazine on Virtual Relationships…Sort Of
02 June 2015|Digital, Print
This tickled our funny bone, from our friend Samir “Mr. Magazine” Husni as quoted in Print Power: “Online or mobile magazines are not real. It’s only real if you can touch it, feel it, throw it across the room. I...
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Can Net-a-Porter Really Do This?      
22 May 2015|Apps, Digital, Social Media, Website
We've been somewhat skeptical of Net-a-Porter’s online moves previously, when they launched their “shoppable pages” concept early last year. While we loved loved loved (and still do) the idea of the print magazine Porter, the digital tie-in for instant shopping...
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On Snow and Clouds and Print Magazines
22 May 2015|Digital, Magazine, Print
What a great analogy from our good friend Samir “Mr. Magazine” Husni. This is terrific: “As the magazine and magazine media world navigate their way through the maze of problems and possible solutions to the print + digital dilemma that...
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Should Publishers Push Either Digital or Print?
21 May 2015|Digital, Magazine, Print
For some of us, it’s pretty hard to be platform agnostic. Us print geeks find ourselves longing to read a format that we can touch, feel and yes, smell (an associate admitted that when her most recent issue of Southern...
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Red Bulletin Digital Readership “Disappointingly Low”
19 May 2015|Digital, Magazine, Print
The folks at Red Bull have turned the aggressively-marketed energy drink into a media force to be reckoned with. (Who can forget the Red Bull logo plastered everywhere during Felix Baumgartner’s epic sky dive?) “The drink brand has become a...
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iPads and Digital Editions Continue to Decline
30 April 2015|Apps, Digital, Magazine
For the fifth quarter in a row, Apple has reported declining iPad sales. And according to D. B. Hebbard in Talking New Media, the real issue isn’t necessarily the decline in the tablets themselves. “There are a lot of reasons...
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The Big Question about Journalism’s Disruption
28 April 2015|Digital, Editorial
Something interesting is happening as new media companies like Buzzfeed, Vox and Vice raise bucket loads in venture capital. They seem to be making themselves beholden to their advertisers in ways that their print predecessors never could…or would. And the...
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Why Digital Won’t Save Regional Publishers
27 April 2015|Digital, Magazine, publishing
Relying on digital growth alone is not the answer for regional publishers looking to regain the profit levels of the past, according to Neil Thackray in The Media Briefing. Thackray provides an intriguing analysis of recent revenue reports from regional...
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15 Absurdly Clever Interactive Print Ads
27 April 2015|Digital, Magazine, Marketing, Print
As digital advertising has eaten into traditional budgets and strategies, sometimes it seems that the creativity of print ad creators has waned. Fortunately, an article from Hubspot helps prove that this is not the case. “Print ads were once the...
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