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Don’t Blame Us for Ad Blocking, Says Developer
10 September 2015|Advertising, Digital
“Brands and publishers need to ‘be thoughtful’ with ads on the mobile web, or else face mutiny from smartphone users installing ad-blockers en masse.” That’s the sentiment being credited to Dean Murphy, developer of a technology that’s set to make...
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Inside the B2B Digital Numbers Dilemma
03 September 2015|Digital, Magazine
[responsive][/responsive]D. B. Hebbard has a bone to pick with B2B publishers and their circulation figures. To look at the official audit numbers, it seems that B2B titles are lagging far behind B2Cs in digital circulation. “The growth in digital editions...
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Nissan Exec on One Big Mistake Marketers Make
01 September 2015|Advertising, Digital, Marketing, Print
[responsive][/responsive]Relevance is defined as “the condition of being connected with the matter at hand.” (Dictionary.com) When we talk about magazines and other print media and their relevance, we have to think in terms of that connection – not just to...
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The Ethics of Ad Blocking
26 August 2015|Advertising, Digital
Why did I feel a pang of guilt when I beefed up my ad blocking software? I make a living in the published content business, and ads are vital to what we do here. I’ve read the predictions of pending...
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Do Our Digital Lives Matter?
19 August 2015|Digital
Last week, like so many others, Maarten Albarda upgraded his home devices to Windows 10, he notes in this article in MediaPost. He did so knowing full well that the default settings “basically gave Microsoft access to more or less...
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The Weird Science Behind Ad Effectiveness
10 August 2015|Advertising, Digital, Print
Scientific research gives us new cold, hard facts on how human brains interact with advertising…and digital marketers may be in for a surprise. One thing the digital revolution has taught us is that digital advertising is not the magic bullet...
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It’s All About the Experience
04 August 2015|Digital, Print
According to industry prognostications, “Print is proving stubbornly resistant to the clear logic that digital must win,” notes this article in Print Business. The reports – from PWC and Ovum – note that digital does indeed continue to grow, but...
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The Ad Blocking Revolution is Only Months Away
03 August 2015|Advertising, Digital
Charles Arthur has an interesting take on what could happen this fall when Apple releases iOS 9 with the ability to use adblockers next month. Arthur notes that “websites are getting overloaded with ads, beacons, trackers and scripts that are...
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Real Science on Paper versus Screens
03 August 2015|Digital, Paper, Print
Feeling drained after reading on a digital screen? It might not be a lack of caffeine, but an actual physical reaction in your brain. As Ferris Jabr notes in Scientific American, “evidence from laboratory experiments, polls and consumer reports indicates...
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Since when is Fast, Cheap and Easy a Good Thing?
29 July 2015|Advertising, Digital
It’s cheap; it’s quick; and it’s easy. Those are definitely three “benefits” of digital advertising that have been bandied about in the last 10 years of the digital age. Yet, as Andy Mackinson writes in LinkedIn, “appealing as ‘quick, easy...
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