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Why Print Refused to Die
23 November 2015|Digital, Print
The answer is surprising simply. People want it. “Just a few years ago, it looked as if digital publishing would push print aside. But print refused to die. Why?” asks publishing consultant Jim Elliott in a sponsored post in Folio:....
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Why Resurgent is Print’s New Buzz Word
19 November 2015|Digital, Print
Everything old is new again as the bloom drops off the digital rose. It’s a word that’s been popping up quite a bit lately when people talk about print magazines. The word is “resurgence,” and it’s a great way to...
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The Dawn of the Post-Ad Digital World
18 November 2015|Advertising, Digital
Digital advertisers are forced to reckon with technology disrupting their technology. Ad blocking technology is here. You can blame it on the advertisers, the blocking developers, or an ethically challenged viewing audience all you wish, but if you make money...
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10 Tough Questions Magazine Publishers Need to Ask
16 November 2015|Digital, Magazine, Print
Most publishers today have neglected their print titles; is it time for a tune-up? Is your circulation model profitable? How is your target market changing? Do your ad reps know how to sell print in this market? These are just...
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Will the Buy Button Help Digital Magazines?
06 November 2015|Digital, Magazine
Looking to add value for advertisers, one digital publishing platform is hoping to  push the “buy now” button. Digital magazines sales have been plagued with a lack of consumer enthusiasm. The predicted digital magazine revolution has failed to materialize, and...
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Shouting into the Wind
04 November 2015|Advertising, Digital, Magazine
Why brands need to stop shout and start engaging with their audience on more human terms. It seems like a definition of digital insanity. Online ads are getting lower and lower response rates. But instead of prompting advertisers to take...
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Fixing the Digital Ad Fiasco
29 October 2015|Advertising, Digital
Regardless of who’s to blame for the mega-billion dollar ad blocking meltdown, it’s on publishers to fix it for their readers. “When the new iOS released, the most popular paid app in the App Store was an ad blocker.” That...
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Why Digital Publishers are About to Lose Subscribers
28 October 2015|Digital
Publishers are supposed to know this, and Apple did send out a notice, but how many realize what it means? Let’s say you subscribe to a handful of digital magazines. They are relatively inexpensive, and the payments are all lumped...
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Forbes: Blend Old and New to Make Readers Happy
20 October 2015|Digital, Magazine, Print
The publishing magnate offers a refreshing look at the true purpose of being in business. The Internet, far from being the nemesis of the print industry, is going to help print publishing in the coming years, says Forbes Media chairman...
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Are We at Risking of Losing Our History?
14 October 2015|Digital, Print
Google boss warns of ‘bit rot’ as we throw all our data into a soon-to-be black hole. According to a vice president at Google, humanity stands to lose a huge amount of our collective history that’s been captured in digital...
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