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Wired, on the Cusp of Peak Content
21 March 2016|content, Digital, Magazine, Print
Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...
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Print Driving Digital Success in Big Ways
17 March 2016|Digital, Print
As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...
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The Trouble with Tribbles…and Digital Marketing
02 March 2016|Digital, Marketing
It’s not all roses in the land of opens, clickthrough rates and landing pages, says one respected marketing consultant. Remember how the tribbles multiplied like crazy in that much-loved episode of Star Trek? Every time the crew turned around, they...
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4 Ways to Stop Notification Fatigue
02 March 2016|Digital
  The struggle is real. The endless distractions on our time and attention need to stop. Take these solid suggestions to make that happen. The modern smartphone has turned us all into a pack of Pavlovian dogs, responding to every...
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The Money We Waste on Millennials
17 February 2016|Advertising, Digital
The ad budget you spend on digital ads to reach that coveted group is probably pointless. Sorry. Almost 2/3 of millennials use ad-blocking extensions on their browsers (according to eMarketer) and that could be rendering your digital advertising spend useless....
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Why Apple is Leaving the Ad Business
09 February 2016|Advertising, Apps, Digital
Why muddy yourself in the digital ad business when you don’t have to? Apple’s move makes sense…for now anyway. Did the Internet just get one step closer to an ad-free experience? Apple, often thought to be the most conscientious of...
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The Print vs. Digital Pendulum is Swinging Back
03 February 2016|Digital, Print
Print rebounds in the public’s eyes as consumers look at digital with distrust. Print is dead. Digital reigns. Digital disappoints. Print is reinvigorated. Such is the nature of new versus old. Disruption in any industry is generally followed by a...
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Money Matters: Where Publishers See it Coming and Going This Year
28 January 2016|Advertising, Apps, Digital, Magazine, Print, publishing
Publishing industry executives share their thoughts on where they’ll invest this year, and where they expect to see gains.At the end of last year, the folks at Publishing Executive surveyed their readership to see where they plan to invest, and...
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Tech Didn’t Kill Advertising; Advertisers Did
19 January 2016|Advertising, Digital
The digital advertising meltdown is a clear beacon to an industry that is being reckless with their technical capabilities. The advertising industry as a whole has been incredibly reckless with digital ad technology, according to Adam Kleinberg in AdAge. He...
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It Is Time to Put Tablet Magazines Out of Their Misery?
13 January 2016|Digital, Magazine
This year there will be no “Tablet Magazine of the Year” at the ASMEs. 2016 just might be the year tablet magazines get to die already, according to Aileen Gallagher in Medium. “Magazine editors from around the country (or, really,...
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