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Digital “Wins”…with Highest Cost Per Impression
27 June 2016|Advertising, Digital
Want to spend lots and get not much in return? Digital video ads may be just the thing you’re looking for. Something fascinating is happening online these days. The clamor for digital video ad space is driving up the cost...
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Now That We’ve Hit Peak Tablet…
24 June 2016|Digital
It seems tablet sales have hit the ceiling; what does this mean to your publishing strategy?“Have tablets failed to become little more than nice-to-have devices?” asks Felim McGrath in The Media Briefing.It would appear so. Not only have tablet sales...
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Agencies Acknowledge Viewability is Massive Problem
09 June 2016|Advertising, Digital
What are the biggest concerns for media agencies these days? Hands down, it’s viewability, and the problems are not going away. It’s not easy working in digital buying and planning these days. Media agencies face a host of issues big...
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Ad Blocking Tsunami Hasn’t Hit U.S. …Yet
08 June 2016|Advertising, Digital
Ad blocker usage has doubled worldwide in the past year, but U.S. brands have yet to feel the full impact. Is there still time to save their hides? It’s a dangerous time to be a media brand, according to Matthew...
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Digital Devices Have a Concrete Problem
01 June 2016|Digital
Using digital devices keeps us from thinking in the abstract and seeing the big picture; what science is learning about our screen time. “You have a glazed look in your eye; stunned, stupefied, anesthetized, lobotomized…” says Zelda Fitzgerald to the...
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Rock, Paper, Scissors: Research Says Print Beats Mobile
31 May 2016|Advertising, Digital, Mobile, Print
As retailers face the digital ad meltdown, new research shows that print’s better at driving purchases than mobile ads or shopping apps.This news might not have Target turning Cartwheels, but recent research shows that retail print ads reach more consumers...
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Hearst to Try Print-to-digital Targeting; Have We Learned Nothing?
17 May 2016|Advertising, Digital, Magazine, Print
Measuring Emissions - Toyota Prius vs. Sheep The technology is whiz bang…but the end result could end up alienating even more of the audience. Understanding ROI on print ads has always been a challenge, and many in our industry cite...
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How Print Wisdom is Saving Digital Ads
16 May 2016|Advertising, Digital, Magazine, Print
According to PageFair’s Johnny Ryan, emulating a print advertising model is the only viable future for digital advertisers. He makes a lot of sense. Billing its product as “respectful and sustainable advertising,” PageFair is all about helping publishers reinvent their advertising...
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Change Management: A Lost Art in This Business?
12 May 2016|Advertising, Digital, publishing
Lessons learned from the “old days” of print publishing on how to quit whining and handle change. Are publishers limiting their revenue potential because they are simply bad at handling change? D. B. Hebbard thinks maybe. “During a conversation with...
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Leading Agency Says Pfffft to Digital Ads
09 May 2016|Advertising, Digital, VIdeo
A leading global media agency has come out publicly dismissing the effectiveness of investing in digital media campaigns. Wow. “Last week, Group M released a report called ‘Interaction 2016’, which got plenty of attention here on MediaPost,” writes Maarten Albarda....
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