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Print Holds Court in the Cross-platform Ad Landscape
29 August 2016|Advertising, Digital, Mobile, Print
While “cross-platform” is undeniably a buzzword, this data shows that brands are not all that into multi-channel campaigns. “Cross-platform is THE new buzzword, but how integrated is advertising really?” MediaRadar posed this question in May in its post, “How Integrated...
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Eyes Wide Shut to Digital Ads
24 August 2016|Advertising, Digital
Most digital ads are never displayed; even when they are, only a tiny fraction is actually viewed.  Here’s what digital advertisers can learn from print. It’s no secret that the digital ad industry is rife with fraudulent traffic and viewability issues....
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Hearst Goes All In With Unified “We Are Fashion” Campaign
18 August 2016|Advertising, Digital, Magazine, Mobile, Print
Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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Why Forbes Scoops its Own Best Stories
17 August 2016|content, Digital, Magazine, Print
For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...
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Serving at the Altar of Tech
15 August 2016|Digital
For many of us, it seems we’ve lost a significant amount of control from the analog days.  Are we turning into slaves to our digital tech? Joe Berger has a problem with this tech-heavy, digitally intrusive lifestyle we are leading....
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Digital Ad Burnout? You Betcha
10 August 2016|Advertising, Digital, Social Media
Digital media is worried that readers are burning out on ads. Ya think? Mass media in catching on to what a lot of us in the industry have known for a long time now: The average consumer is pretty much...
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How Publishers are Killing Off their eBooks
04 August 2016|Digital
Magazine publishers underwhelmed us with digital versions of their titles; now book publishers are doing the same with e-books. It’s an old story…the digital magazine revolution that never happened as digital magazines publishers completely underwhelmed market expectations with their offerings...
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Print & Digital – a Perfect Match?
28 July 2016|Digital, Print
One magazine contributor has only good things to say about the digital challenge to publishing. Rosie McMeel is unabashedly a glossy magazine fan. “Print is a beautiful, considered, curated and indulgent medium that I’m passionate about. Getting to work on...
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Monty Python, Cannes, and the Reality of Print
19 July 2016|Advertising, Digital, Print
When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...
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It’s 2016: What’s a Magazine?
05 July 2016|content, Digital, Magazine, Print
As the magazine media business model continues to evolve, brands push the limits on what they call “magazines.” Where do we draw the line? A magazine by any other name is…still a magazine? Bo Sacks was asking this question back...
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