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Ad Blocking is Off the Charts
15 February 2017|Advertising, Digital
“Ad blocking has been a growing headache for publishers, and recent reports indicate that its reach will only increase around the world,” writes Ross Benes in Digiday. The reason is pretty simple. “Millennials are annoyed [by ads] and older users...
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How Digital Are We, Really?
02 February 2017|Digital
Curious about the digital appetites of the average American? So were the folks at ESignLive, an online digital signature service. “We polled over 2,000 people and asked them how they felt about their digital options, which paper products were better...
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Science Proves Choosing Print Books over e-Books Improves our Well-Being
30 January 2017|Digital, Print
Want to sleep better? Have a closer relationship with your kids? You might want to look at your reading habits. Digital books and the bad night’s sleep According to a recent Harvard study, viewing content on a lit screen at...
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What’s the Alternative to Lousy Online Ads?
25 January 2017|Advertising, Digital, Mobile
Walt Mossberg summed up the current online ad experience succinctly: “Last Saturday, as the New England Patriots were sloppily beating the Houston Texans 34–16 in a playoff game, I wanted to look at the highlight video of a play using...
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Why Digital Spells Death for Magazines
12 January 2017|Digital, Magazine, Print
The digital revolution has been blamed for everything from “kids these days” to widespread astonishment at our recent election results. It’s also been blamed for the demise of print and, in particular, printed magazines. And it’s hooey. Sure, the advent...
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Digital, Baby, You’ve Got a Lot to Learn…
15 December 2016|Advertising, Digital, Magazine, Print
Print magazine publishers, rather than quivering in their boots in the face of digital disruption, now have a thing or two to teach the digital side about customer experience. Are they listening? Digital advertising, the supposed “savior” of the print...
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Digital Publishers Killing Off their Pageview Metrics
14 December 2016|Digital, Website
“The age of the pageview is coming to an end,” states Ellen Harvey in Publishing Executive.“A pageview can tell a publisher that an individual showed up to its site, but little about what they did once they arrived and the...
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Why Publishers are Dropping Those Promoted Story Links
10 November 2016|Advertising, Digital
Usually labeled something like “Around the Web” or “You might also like,” those paid content links may be seriously undermining publisher credibility. We’ve all seen them, and most likely have clicked on them; paid links to “other content” at the...
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Condé Nast Takes VR Outside the Box
02 November 2016|Digital, Magazine
Print-triggered augmented reality advertising is coming soon to VR headsets near you… and it’s a whole new way to see print. The next level of print and augment reality seems to be on the horizon. “HTC has just launched a...
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Mass Market Fashion … Is It Getting Real?
02 November 2016|Digital, Magazine, Print
While they may not be industry experts, the college generation knows what they want in a magazine. “What does the future of fashion magazines hold?” The question was posed to open an article written by Daisy Guy that appears in...
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