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Why Brands are Probably Wasting their Video Ad Budgets on Millennials

14 June 201714 June 2017|Advertising, Digital, VIdeo

You know all those video ads brands are now obsessed with churning out to target the 18-34 age market? Turns out it might be a huge waste of time and money. “Young TV consumers may be watching much more streaming...

Influencer Marketing, or Just More Clickbait?

08 June 201708 June 2017|Digital, Marketing

At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential customers in authentic, real-time conversation. And wow, has it backfired. David Hunegnaw, writing in Ad Age, explains how influencer marketing has effectively...

Adding Digital When Print Still Pays the Bills

06 June 201706 June 2017|Advertising, Digital, Magazine, Print

For Leif Jonasson, editor-in-chief for four PC titles at Bonnier Publications, print is not only profitable, “it’s extremely profitable to us!” “We still publish mainly magazines,” said Jonasson in an interview with Jamie Gavin at FIPP. “There are some apps...

Do Page Views Even Matter?

01 June 201701 June 2017|Digital

Your marketing team is all psyched about the company’s growing number of page views. Should you care? Maybe not, according to Michael John Oliver, marketing manager for Recruitment & Employment Confederation in London. “Far too many marketers bamboozle clients with...

SI Embraces Augmented Reality in a Big Way

15 May 201715 May 2017|Digital, Magazine, Print

In a stunning example of the use of technology in a print publication, Sport’s Illustrated is unveiling its first augmented reality (AR) issue. “Sports Illustrated is trying to breach the gap between paper and digital with its first interactive issue,...

The End of Digital Advertising as We Know It?

04 May 201704 May 2017|Advertising, Digital

It’s a perfect storm of bad news for digital advertising. “Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester...

What Google Stands to Gain from its Chrome Ad Blocker

03 May 201703 May 2017|Digital

It’s like letting the fox decide who gets into the hen house . . . you are the hens BTW. Last week, Google announced its plans to include a built-in ad blocker in their Chrome browser. “The ad-blocking feature, which...

Abril’s “Add To” Philosophy of Publishing … and Why It Makes So Much Sense

27 April 201727 April 2017|Digital, Magazine, Print

When he took the helm of Abril, Walter Longo was in for a surprise. The new CEO of one of Brazil’s largest legacy media brands was ready to bring change. “When I joined Abril Group, I was motivated to infuse...

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