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Navarra Calls out Facebook on Faking Video Demand
25 October 2017|Digital, Social Media
Facebook has a vested interest in boosting video viewership. And Matt Navarra, direct of social media for The Next Web, called them out on it. “In my opinion, Facebook has and still is creating a fake ‘demand’ for video. Video...
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The Ad Sequence that’s Most Likely to Spark Desire
24 October 2017|Digital, Print, USPS
It’s the holy grail for any ad – to create a memory in the viewer, to spark a desire, and to create a higher perceived value for what you are selling. And according to a neuromarketing study, physical ads shown...
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New EIC for Popular Meredith Title Embraces Print Proud, Digital Smart Mantra
12 October 2017|Digital, Magazine, Print
If there’s one thing magazines still desperately need in this digital age, it’s good editors. Yes, of course, it’s important to use digital as appropriate for your brand’s reach and engagement. But at the helm, we need people who firmly...
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How Your Phone Has Hijacked Your Mind
11 October 2017|Digital, Social Media
Eighty times a day. That’s how often the average iPhone user pulls out there device, according to Nicholas Carr in the Wall Street Journal. “That means you’ll be consulting the glossy little rectangle nearly 30,000 times over the coming year....
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Publishers Say Email is the Top Revenue-Driving Tech in 2017
04 October 2017|Digital, publishing
Good old email; turns out it’s still incredibly valuable to publishers in terms of driving revenue. As Ellen Harvey explains in Publishing Executive, “34% of publishers indicated that email marketing drove substantial revenue for their businesses in 2017, the most...
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The Trust Bump is Real, in the U.S. and the UK
04 October 2017|Digital, Social Media
New studies point to just how dimly we view social media content. Looks like our friends across the pond have a lot in common with us here in the U.S. – we all share a basic mistrust of social media...
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It’s Time for Print Publishers to Give Digital the Gratitude it Deserves
03 October 2017|Digital, Magazine, Print
The print industry should be incredibly grateful to digital for one very important thing – the emphasis on content marketing has created a ready and willing market for brands. Consumers have embraced brand storytelling, and that love is flowing out...
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Print vs. Digital: How We Really Consume Our Magazines – 2017 edition
29 September 2017|Digital, Magazine, Print
UPDATED 2017 STATISTICS 9/29/17  Freeport Press promoted a 14-question survey (added 7 questions vs. 2016 edition) to a variety of magazine readers in the North America - demographics chart below. The survey was open for 3 days in September 2017...
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Is Facebook Ready to Make Nice with Publishers?
27 September 2017|Digital, Social Media
Well, it’s happening. Facebook – in spite of promises made to publishers – has dipped below Google as the biggest source of referral traffic. “Parse.ly data shows that across its 2,500-site network, Facebook declined as a source of referral traffic...
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Apple Slamming the Lid Down on the Cookie Jar
20 September 2017|Advertising, Digital
For consumers who use Apple’s Safari browser, expect to see a lot fewer ads this fall when the new version is released. According to George Slefo in AdAge, “Apple will purge all their [cookie] data after 24 hours. Previously, marketers...
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