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Is This the Future of Ad Blocking?
26 April 2017|Advertising, Digital
For many publishers, it’s been considered the only safe harbor on the current ad blocking war. Native advertising has, due to its construction, been largely unaffected by most ad blockers. This is one of the reasons why, in the face...
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Virtual or Augmented Reality – Where Do Publishers Fit?
25 April 2017|Digital
“In my opinion no technology has promised more, delivered less, and destroyed more wealth than virtual reality.”That’s the sentiment of Stephen Masiclat, director of New Media Management at The S.I. Newhouse School of Public Communications in Syracuse.“Masiclat has spent much...
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28 Trump Covers and Other Surprising Magazine Facts for 2017
24 April 2017|Digital, Magazine, publishing
Fun facts to know: Four of the top 15 newsstand magazine publishers saw sales rise in 2016 over 2015; The average cover price of a newsstand magazine rose 5% last year over the year before; 37% of digital publishers still...
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P&G’s Brand Officer to Digital Ad Industry: Grow Up
19 April 2017|Advertising, Digital
Preach, Mr. Pritchard. As Chief Brand Officer of the huge multi-national Procter & Gamble brand, Marc. S Pritchard has some serious clout in the industry. And he’s leveraging that clout – publically and in no uncertain terms – at industry...
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Is this the Sea Change in Programmatic Advertising?
12 April 2017|Advertising, Digital
Chase had ads on 400,000 sites, then 5,000…with the same results. Is this the beginning of a massive shift in how big brands advertise? As brands grapple with the fallout from the YouTube / Google ad scandal, they are getting...
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National Law Journal Debuts Monthly Print Magazine
04 April 2017|Digital, Magazine, Print, Social Media
The National Law Journal (NLJ) has long been a staple of information for law professionals and legal teams. And now, they are launching a glossy print monthly, to replace the former weekly tabloid. “As part of ALM’s response to the...
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3 Hots Topics in the Magazine Media Landscape
20 March 2017|Advertising, content, Digital, Magazine, Print
Digital ad revenue; the evolving B2B business model; and the aim to resolve the mission versus margin gap in association publishing: These, according to Folio’s Tony Silber, are the three key issues defining magazine media today. 1. Digital Ad Doldrums...
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The Bitter Truth from an Ad Tech Developer
01 March 2017|Advertising, Digital
When programmatic advertising hit the mainstream, we called it a “brave new world” for players on all sides. As it turns out, the dystopian reference was valid. “Programmatic has been extolled for its efficiency, but for the latest in our...
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The Publishers That are Getting Paid Content Right
16 February 2017|content, Digital, News
The shift away from ad-supported content to paid content models is gaining momentum. Witness the New York Times’ focus on subscriptions and what that means for publishers. The once heavily ad-based publishing business model is now driven more by subscription...
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“Hey Marc, This ad is real.”
15 February 2017|Advertising, Digital, Print
He’s the Chief Brand Officer at the world’s biggest advertiser, and he is urging the ad industry to clean up its digital act. Proctor & Gamble’s Marc Pritchard presented the company’s get-tough plan to his fellow execs at the recent...
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