330-308-3300
Contact Us
I Said What Now? Listen to What Google Has on You
26 October 2016|Digital
Ok, Google, how can I manage my privacy just a little bit better? We’ve probably all done it: “Ok, Google, find me a good <<fill in the blank.>>” It’s especially true if you have an Android smartphone, with the Google...
continue reading
Does Advertising Really Ruin Everything?
25 October 2016|Advertising, Digital, Magazine
For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...
continue reading
Up, Down and All Around: Book Sales in 2016
19 October 2016|Digital
E-book sales slip as audiobooks gain in popularity; meanwhile, printed trade books climb. What’s going on? Paperback sales are up. Indie bookstores are growing again. E-books sales have fallen off. So why, asks Alexander Alter in the New York Times,...
continue reading
Elle Gets Real with Augmented Reality 
19 October 2016|Digital, Magazine, Print
Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...
continue reading
Return to Sender; Email Unknown
12 October 2016|Digital, Marketing
Americans are completely tied to their emails, and your message is not getting through. If the results of a recent Adobe survey are any indication, marketers who rely on email for communication are facing some tough sledding. “Adobe today released...
continue reading
In-Image Ads…They’re Kidding, Right?
30 September 2016|Advertising, Digital
The primer reads like condescending farce. Unfortunately, they are dead serious. On social media, articles with images receive 94% more views than those without, according to the folks at digital ad agency GumGum and self-declared creator of the In-image ad...
continue reading
Digital Agency Turns to Print to Build Brand
29 September 2016|Digital, Magazine, Print
This U.K. digital agency is launching a print magazine aimed at the tech sector in a move to engage a wider audience.  File this under ‘Music to our Ears.’ Harrison Williams, the founder of the London-based digital agency CHC Digital, had...
continue reading
The Digital Tipping Point: Are We There Yet?
14 September 2016|Digital
It may seem that digital media has already drowned out traditional media. This isn’t true, according to research by eMarketer. Are we there yet? Has digital overtaken traditional media in terms of consumer behavior? Not yet, but we’re getting closer,...
continue reading
Irony Alert: What Brands Really Want from Native Ads
08 September 2016|Advertising, Digital, Print
If brands want what they say they want from native, then native is probably the wrong choice. We all want it for our business content: attention; eyeballs; reach; engagement. According to native content agency Nativo, “most brands want readers’ attention...
continue reading
People, Not Platform, is What Really Matters to Publishers
07 September 2016|content, Digital, Print
Rebecca Mock These industry experts insist that print’s changing role means publishers must put the audience at the center of any strategy. Print, as we’ve been saying for months now, has a new role in the marketing mix. Many media...
continue reading