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The Big Digital Snooze and Print’s New Future
09 May 2016|content, Digital, Print
As digital fatigue sets in, readers are waking up to newspapers and news magazines. Think you’re maxed out on digital content now? According to the folks who track these kinds of things, it’s only getting worse. “We can point our...
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Print Media and the Ad-Free Renaissance
28 April 2016|Advertising, Digital, Magazine, Print
The “give-away” culture of digital content is slowly leading publishers to realize they may have gotten it all terribly wrong. As the pendulum swings back to print, publishers seem to be coming to some kind of awakening – rude or...
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The Oft-Ignored Story of Magazine Media Growth
21 April 2016|Advertising, content, Digital, Magazine, Marketing, Print
Despite challenges in measurement and reporting, the evidence of magazine media’s growth is becoming increasingly difficult to ignore. Something fascinating is happening in the magazine media industry, and it’s an often ignored story according to research consultant Marius Cloete, writing...
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Third Party Distribution: Too Much of a Crapshoot?
13 April 2016|content, Digital
Publishers are finding that engaging with readers via Apple News and other third party platforms is too random and unreliable to offer a sustainable business model. Apple News got off to a rocky start. When the third party content system...
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The Web of Disruption or a Branded Environment? A Publisher’s Choice
13 April 2016|Advertising, Digital, Marketing
Today’s Internet is a disruptive experience that serves no one:  not the user, not the content creator, not the publisher, and especially not the advertiser, who’s getting the worst deal of all. The editors of MediaLife want to make one...
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Journalism, Clickbait and the Edge of Peak Content
07 April 2016|content, Digital, Editorial
“The audience-building process is shifting its focus from quality to unabated eyeball collection tactics, with pernicious consequences.” ~ Frederic FillouxJournalism doesn’t have a clickbait problem. It has a content problem, asserts Chris Sutcliffe in The Media Briefing.Sutcliffe cites media commentator...
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Digital Dysfunction and the Broken Ad Industry
06 April 2016|Advertising, content, Digital
The “mortgage-backed securities” equivalent in the shady digital ad game means advertisers are getting minuscule returns on their investment. Can it be fixed? According to recent research, marketers are pouring their dollars into internet advertising at a rate that is...
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Introducing the Business Class of Online Content
31 March 2016|Digital, Editorial
Dutch company Blendle launches stateside this month, offering publishers a different way to share content and make money…without ads. If Facebook’s Instant Articles is the path to suckerdom, what’s the alternative for publishers balking at the hyperdistribution model? Meet Blendle,...
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The Digital Disconnect from Reality
22 March 2016|Advertising, Digital, Print
Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...
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Lean In, Lean Back and the State of Association Publishing
22 March 2016|Digital, Magazine, Print
For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...
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