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Rock, Paper, Scissors…Digital?
12 January 2016|Digital, Paper, Print
A scientific look at how printed marketing materials make good sense to our brains. As our brains get used to working on screens and in digital, does print still have a place? According to current scientific research, absolutely. In InkOnDaPaper,...
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Hey Print, Good Work in 2015
07 January 2016|Digital, Magazine, Print
It was seventeen years ago that the e-reader was introduced to consumers, notes Jenny Shank in MediaShift. And while the technology has wrought enormous changes on the way we publish, market and purchase books, it hasn’t changed one fundamental fact:...
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What 2015 Taught Us About Ad Blocking
06 January 2016|Advertising, Digital
It’s not new technology, but 2015 was the year ad blocking became front page news. Here’s what we learned this year about it. If you’re young, male, tech-literate and an online gamer, odds are you’ve been using ad blocking technology...
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Is the FTC About Smack Down Native Ads?
30 December 2015|Advertising, Digital
In the wake of rising ad blocking, publishers are looking to native ads as revenue solutions. But the FTC has a stern warning…and enforcement is likely not far behind. As consumers regain control of their devices by installing ad blocking...
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A Fascinating (and Slightly Terrifying) Look at Electronic Waste
29 December 2015|Digital
E-waste is generated at a rate of about 112 pounds per person each year; what can be done? Paper recycling has been around for decades, and the paper industry has taken huge strides toward sustainability and environmental awareness. So what...
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Publishers Take on the Digital Ad Nightmare
22 December 2015|Advertising, Digital
The digital ad disruption of 2015 makes us hopeful for improvements in 2016; it looks like some publishers are coming back to their senses. Quality over quantity: If the digital ad disruption of the past several months has taught publishers...
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Can Native Ads Survive the Blockade?
17 December 2015|Advertising, Digital, publishing
As consumers race to bar digital intrusion, where does that leave brands and their sponsored content? A word of warning to publishers. The debate around native advertising and its future continues to swirl in the industry, with the practice being...
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Digital Ad Disruption at Def Con 9
14 December 2015|Advertising, Digital
With an estimated one in three consumers expected to start using ad blocking software in the next three months, the problem just got massive. “On a scale of one to ten, my concern is at a level eight or nine...
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Digital Magazine Titles Continue their Slide
10 December 2015|Digital, Magazine
“Enthusiasm for the digital edition fade at many magazine firms, even as access continues to grow through library systems,” notes D. B. Hebbard For magazine publishers, the initial promise of digital editions as a way to cover the drop in...
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Apple News Leaves a Bad Taste for Publishers
25 November 2015|Digital, News
Since the launch of iOS 9, publishers have been less than thrilled with Apple’s news publishing platform. “Underwhelming.” That’s the word used off the record to describe one publisher’s experience with the latest iteration of Apple’s news feed, according to...
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