Digital Archives - Page 31 of 37

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12 March 201512 March 2015|Digital

[responsive][/responsive]It’s been called everything from a nightmare to a threat the luxury watch industry. The Apple Watch debuted in San Francisco this week and many tech industry observers are giving it a chilly reception from a technical POV. “It doesn't...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

Why Magazines Haven’t Made the Digital Cut

10 March 201510 November 2021|Digital, Magazine

[responsive][/responsive]We talked about it last summer, that this revolution will not be tabletized. With tablet sales dropping it appears even less likely now that digital magazines will usurp traditional print.What’s really behind consumer preference for print over digital magazines? D....

Digital Media, You Have Curation Problem

23 February 201523 February 2015|Digital, Magazine, Print

Among magazine readers, the preference for print goes way beyond a simple romance with the look and feel of glossy paper. To be successful, a print publisher must master the idea of finite space, creating a carefully curated edition each...

Print Deniers Living in “Cloud Cuckoo Land” Says One Digital Evangelist

19 February 201519 February 2015|Digital, Print

[responsive][/responsive]Matthew Buckland, a self-proclaimed “digital evangelist” and owner of a digital agency, is on a personal and professional mission to “find truth.” And he’s taken aim at print. “There are few good things to say about printed media these days,”...

How This 200-Year-Old Publisher is Winning at Life

17 February 201517 February 2015|Digital, Magazine, Print

[responsive][/responsive]Ebner Publishing has had a very good year, during a time when many publishers are struggling. What does this 200-year-old company know that the rest of us need to understand? As magazine publishers attempt to redefine themselves as magazine media...

Are Your Reading Habits Ruining Your Health?

12 February 201512 February 2015|Apps, Digital

[responsive][/responsive]We’ve known for a while now that print readers retain more and comprehend what they read better than digital book readers. (This may be one reason why college students prefer print textbooks to digital texts.) Now, new research is showing...

Waiting to See on Digital Circulation Rates

11 February 201511 February 2015|Digital, Magazine

[responsive][/responsive]Is the growth of digital magazines really slowing down across the board, or are there other factors in play here? That’s the question posted by D. B. Hebbard in Talking New Media, who notes that the data from AAM is...

Dropping Tablet Sales a Positive Sign for Print Magazines

04 February 201504 February 2015|Apps, Digital, Magazine

[responsive][/responsive]The shiny new technology was supposed to revolutionize the magazine industry. When Apple introduced the iPad in 2010, magazine apps were positioned as the “next big thing” and most publishers felt compelled to push out replica versions or reimagined titles...

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