Digital Archives - Page 32 of 37

330-308-3300

Why Nobody’s Going to Be the Netflix of Magazines

21 January 201521 January 2015|Apps, Digital, Magazine

Massive and unfettered consumption of digital media is so prevalent it’s spawned its own memes. Binge watching is a thing; it has its own Twitter hashtag. And music fans have become their own station producers with unlimited access to just...

10 Must-Dos to Get Your Magazine App Discovered

20 January 201520 January 2015|Apps, Digital, Magazine

“Everyone who creates a website or launches an app secretly believes the old Field of Dreams quote: ‘If you build it they will come.’ As the digital magazine industry has learned over the past four years, this is not the...

Revisiting the Pitchfork Review One Year Later

15 January 201515 January 2015|Digital, Magazine, Print

It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...

These Gorgeous Calendars Will Make Your Year

09 January 201509 January 2015|Digital

Who doesn't like to start the New Year with a fresh calendar? Today Jessica Farris in How Design gives us a look at some beautiful examples. “Featuring striking colors and exceptional use of typography, these designs display a year’s worth...

National Geographic’s Goldberg Says Closed Doors Won’t Work Anymore

08 January 201508 January 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Calling it “the best time in the world to be editor-in-chief,” National Geographic’s Susan Goldberg is enthusiastically embracing the new realities of publishing, bringing a fresh approach to the iconic magazine. Goldberg was interviewed by The Washingtonian’s Andrew Beaujon and...

Travel Industry Site Skift Debuts Print Magazine

07 January 201507 January 2015|Digital, Magazine, Print

[responsive][/responsive]Early adopters go out on the limb; it’s what they do and what they love. We expect it, and we appreciate that their risk-taking makes it easier for the rest of us to follow. And so it is with digital...

Association Publishers See Stable Margins in 2014

22 December 201422 December 2014|Digital, Print, publishing

[responsive][/responsive]Association publishers were by no mean immune to the challenges faced by the magazine industry as a whole over the past five years, yet print still drives the business model. “They've survived, but it hasn't been easy,” writes Michael Rondon...

Are Print Clips More Valuable Than Digital?

15 December 201415 December 2014|Digital, Print

[responsive][/responsive]As more companies embrace a multi-channel marketing approach, should digital coverage be considered as valuable as print? After all, space is space, right? Not really, according to many marketing pros quoted in this piece by Apple Lam in Marketing Interactive....

Stats Show Digital Marketers are “Getting Mugged”

11 December 201411 December 2014|Advertising, Digital

Billions – yes, that’s billions with a “b” – of dollars are going to waste on digital ads due to fraudulent web traffic, reports D.B. Hebbard in Talking New Media. He cites a new study by White Ops (an ad...

On Magazines and Bananas – We Know What They Are

09 December 201409 December 2014|Digital, Magazine, Print

[responsive][/responsive]In order to consciously consume, one must be able to readily identify what one is consuming. If a grocery shopper wants a bunch of bananas, he looks for them in the produce department, in their typical yellow jackets. This works...

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