Freeport Press Blog

Insights and industry news from
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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Shoppable Images A Great Opportunity to Integrate Digital with Print
[responsive][/responsive]Online shopping is usually a bit uninspired. While some websites are using video and other...
A Digital-Only Macworld? Big Mistake, Guys
[responsive][/responsive]IDG has just axed its last remaining print publication and is moving Macworld to a...
Enough with the Knee-Jerk Dead Tree Hype
We don’t mean to single anyone out. Certainly Laura Montini isn't alone as she flippantly...
Understanding Your Connected Consumers
Understanding consumer behavior is a core requirement of successful marketing and brand development. Publishers must...
Why Magazines? 
[responsive][/responsive] In a January [insert year here] article, tabloid reporter [insert writer’s name here] wrote...
Ten Paradoxical Traits of the Creative Mind
[responsive][/responsive]Creativity: In any career, it can mean the difference between adequate and stellar. On a...
Are Digital Editions Already Dead?
[responsive][/responsive]Some publishing executives are planning to discontinue digital editions of their magazines, as high costs...
Monocle’s $115 Million Value Proves Luxury Publishing is Doing Just Fine
[responsive][/responsive]Monocle, the prestige lifestyle magazine, has received a $10 million investment from Japanese newspaper publishers...
Hashtags For a Cause: Can You Do It Too?
[responsive][/responsive]It’s a bona fide phenomenon. If you haven’t been nominated to take the #ALSIceBucketChallenge, you’ve...
Soft Tablet Growth Getting Even Softer
[responsive][/responsive]Tablets—once hailed as a revolution in mobile tech—have failed to perform. Not only are sales...