Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Want to Remember What You Read? Switch to Paper
[responsive][/responsive]Do you find it hard to recall what you’ve read online or on digital readers?...
Garden Design Magazine Blooming Back in Print
[responsive][/responsive]Garden Design Magazine is back in print, with the tagline “The Magazine of Outdoor Design...
Another Magazine Reader Who Won’t Use Newsstand
[responsive][/responsive]Despite significant cost savings over print versions, one industry insider just won’t use the Newsstand...
Print Can’t Help But Continue
[responsive][/responsive]When Edison’s light bulb hit the market, candle makers were worried. “They needn’t have been,”...
Steve Jobs on SI iPad Demo: “It’s Stupid”
[responsive][/responsive]Remember how the iPad was going to save the magazine industry? Yeah, neither do we...
The New Marketing Must? Catalogs!
[responsive][/responsive]For those of us who have been around this industry a while, direct mail catalogs...
Publishing is Far From Dying, Says Harvard Biz Review
The skeptics chant that the future of publishing is bleak and publishers are not making...
Industry Expert Warns Against Native Advertising
[responsive][/responsive] Everybody’s doing it, so it must be good, right? Not so much, according to...
Can Magazines Fix the Tablet Problem?
[responsive][/responsive]It’s been four years since Apple introduced the iPad and turned magazine publishing business models...
Magazines to Offer Subscriptions via Text Message
Acquiring new subscribers has always been a huge cost of doing business in the publishing...