Jun 19

Has Mobile Advertising Failed?

This is the third installment of a four-part series looking at how publishers are organizing themselves to thrive in the post-desktop era. It is brought to you by Vizu, A Nielsen Company, the leader in measuring digital brand advertising effectiveness. For all the chatter about the hope of mobile advertising, most publishers... read more →
Jun 18
Jun 15

Luke Magerko: The Guy Who Wants to Save the Newsstands… The Mr. Magazine™ Interview

A twenty-year veteran of the newsstand industry, working for a small wholesaler – Independent Direct Distributors – in the 1990s and for the Meredith Corporation in the 2000s.  His newsstand successes include the Dollar Tree Program, Family Circle’s 75th Anniversary multi-platform promotion/$0.75 edition, and the sale of the first bookazine (Great... read more →
Jun 12