Freeport Press Blog

Insights and industry news from
printing experts

Home • Freeport Press Blog

You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

Don’t Be Lame: 9 Reasons Your Ads Don’t Attract College Students
[responsive][/responsive]They are an easily distracted and emotionally driven bunch, and marketers are trying everything to...
Why Overdesigning is a Cardinal Sin of Design
[responsive][/responsive]According to the latest Adobe New Creatives Report,  over-designing or not knowing when to quit...
InStyle Celebrates 20 Years in a Big Way
September always makes us happy. No, it’s not because the kids go back to school,...
Digital Magazines Toy with Reduced—or Eliminated—Pricing
Earlier this week we talked about the slump in digital magazine sales, and how the predicted...
Tech Investments Make For Happy Publishers
After the doldrums of 2008 – 2011, investment in manufacturing and production technology in our...
Digital Magazine Sales in a Slump
[responsive][/responsive]The average large consumer magazine now brings in the same revenue through its digital edition...
The Resilience of the Printed Magazine Explained
Pat Henry of What They Think recently interviewed CDS Global's Malcolm Netburn about the magazine industry. His...
Are Bookazines Cannibalizing the Newsstand?
Bookazines continue to boom in the newsstand. And while many in the industry see this as...
Harper’s Stands Firm for Paywalls and Print
There is one venerable title in the publishing world that is consciously not dabbling in a business...
Pioneering Women of Graphic Design
Tired of the frivolous way in which female readers were portrayed, Cipe Pineles (1908-1991) sought...