Freeport Press Blog

Insights and industry news from
printing experts

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You communicate to your audience in a variety of ways. We write about a variety of media formats and communication tools with an emphasis on print. We also cover paper and distribution, the USPS, social media, and more. We hope you’ll find enlightening posts that can enhance and educate you and your business.

3 Things to Consider about Your Most Important Page
We aren't breaking any new ground telling you this, but your magazine cover is the...
The Gen Z Marketing Blowback
To Generation Z, the kids who are now from age 5 to 19, digital technology...
Are Robots Eating Your Advertising Lunch?
If you are using digital advertising as part of your overall market, you may be...
Why Regional Publishing Is Thriving Down East
As we noted last month, regional interest magazines are hot these days. In fact, of...
Is Print Really Killing Publishers?
If you read this blog regularly, you know we are big fans (usually) of Dead...
The Politics of Direct Mail
[responsive][/responsive] So Al Gore helped make Blackberrying a “thing” and Obama is often considered our...
This Revolution Will Not Be Tabletized
The year is 2010, and Apple launches the iPad. The publishing industry, still reeling from...
Wearable Tech and the Future of Content
As brands of all stripes become content publishing companies, they’ve adapted to the changing tech...
John Oliver on Sponsored Content: Hilarious
Never one to pull punches, funny Brit John Oliver takes on native ads and sponsored...
Marco Arment on App Rot: It’s Not Pretty Out There
Marco Arment knows a thing or two about good app design. As the creator of...