freeportpressd, Author at Freeport Press

Why Print Is So Effective when Marketing to Millennial Consumers

30 July 201830 July 2018|Print

We learned a few years back that if you really want to reach and engage with millennials, you need to be in print and not focus so exclusively on digital. “Perhaps the biggest surprise for many is that the digital...

Think Kindly about This Week’s Free Fonts

27 July 201827 July 2018|design

There are times for bold statements, and times to back it off a bit. This week we offer two fonts that can do just that. First, please meet Unna by Omnibus-Type. It’s a kindly font, designed by Jorge de Buen...

How Magnetic is Working to Burst the Media Planning Bubble

26 July 201826 July 2018|Magazine, Print

To talk to the current generation of media planners, you’d think that magazine content has fallen dramatically out of favor – to the point that these decisions makers are highly biased against magazine advertising. Yet, according to Sue Todd of...

Understanding the Drop in Print Ad Spend This Year

25 July 201825 July 2018|Advertising, Print

This spring we covered an intriguing story about the drop in print ad buys in the early months of 2018. We came across the story thanks to Samir “Mr. Magazine” Husni who took 16 of his students from the Magazine...

What the Cool Kids Are Publishing These Days

24 July 201810 November 2021|Magazine, Print

They’re smart, they’re cool … and they’re in print. But just how did indie magazines become such hot publishing properties?“It started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital...

Calling a Truce Between Print and Digital

23 July 201823 July 2018|Digital, Print

Disruption, death, war – these words have been tossed about surrounding the new media landscape. But aren’t we being just a tad hyperbolic? “The relationship between print and digital is complicated, to say the least,” writes Aisling McCarthy in Media...

Challenge the Hype: Time Spent on a Channel Does Not Determine ROI or Effectiveness

23 July 201810 November 2021|Uncategorized

Proctor & Gamble CMO Marc Pritchard famously told the digital ad industry to grow up last year, before announcing a massive scale-back in his company’s digital ad spend.Pritchard cited the “murky, nontransparent and in some cases fraudulent supply chain” as...

The Subtle Shades of Slabs in this Week’s Free Friday Fonts

20 July 201809 November 2021|design

Slab fonts– with their thick, block-like serifs – generally impart a certainly solidity and confidence. Yet not all slabs have the same gravitas, and sometimes it’s easy to overlook the subtle, but important, differences.Take Gaspar, for example, a contemporary slab...

MediaRadar Chimes In on Cover Wraps Trend

19 July 201819 July 2018|Magazine, Print

Last week I wrote about a trending ad strategy in the magazine biz of late, citing an article from D. Eadward Tree in Dead Tree Edition. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the...

Prev 1 2 … 72 73 74 75 76 … 238 239 Next