330-308-3300
Contact Us
A Wow Factor Moment for Special Interest Print
20 August 2018|Magazine, Print
For many magazine media brands, digital is great for engaging an audience looking for that “wow” moment. And Kalmbach Media has been doing just that with their Discover magazine content. The problem, of course, is that digital media has a...
continue reading
What the Interview Relaunch Tells Us about High-end Magazines
20 August 2018|Magazine, Print
Still wondering about the future of magazine media? Here’s more evidence that the narrative about print magazines is changing:  Just in the past week or so we’ve posted about magazine readership being up down under, and the industry saying “enough”...
continue reading
A Friendlier Alternative to the Same Old Fonts – Our Free Font Fridays Continue
17 August 2018|design
It can be hard to find the right balance between friendly and professional. Too formal and you lose the personal appeal; too casual and you run the risk of looking amateurish. So we were excited to run across Sant’Elia by...
continue reading
Magazine Readership Is Up Down Under
16 August 2018|Magazine, Print
Ten of Australia’s top 15 titles grew their print readership over the past year. What’s black and white and read Down Under? Print magazines, according to figures released last week by Aussie market research firm Roy Morgan. “Ten of Australia’s...
continue reading
The Real Difference Between Publishers Who are Crossing the Gap into Profitability … and Those Who Aren’t
16 August 2018|Magazine, Print
There’s a gap in our industry that appears to be widening. On the one side, we have the stats on print ad revenue that continues to show declines in the market overall. On the other side, we hear plenty of...
continue reading
Fighting Back: Marketers Allege Intentional Fraud by Facebook
15 August 2018|Social Media
It’s been more than two years since Facebook was publicly called out for dodgy video viewership metrics. In the months that followed, speculation was rife that the “mistakes” were intentional, in an attempt to bolster their “pivot to video” initiative...
continue reading
Worried about Brain Health? Pick Up a Book
14 August 2018|Print
Most of us are well aware that physical exercise goes a long way toward keeping us healthy in our sunset years. But what about our brain health? With rising rates of Alzheimer’s and other forms of brain decline, is there...
continue reading
Converting Free Readers into Paying Customers – The Hope of Paid Content 
14 August 2018|content, News
According to publishing consultant Peter Houston of Flipping Pages Media, by now we should all pretty much agree that paid content is the future of the news media. There’s a caveat, however.“Recognizing the strategic advantage of re-establishing a reader revenue...
continue reading
Magazines Again Ranked Tops in Trust by Consumers
13 August 2018|Magazine
“Getting the news” in our multi-channel world has gotten easier than ever – literally we carry access to just about any source with us at all times. At the same time, this ease has muddied the water about what sources...
continue reading
Enough of the Mean Girls Mentality around Magazine Brands
13 August 2018|Magazine, Print
“Not every brand within any industry will have a growth story. I get that magazines close. Yet, when Saab and Saturn disappeared, no one reported the end of cars. In recent years, people flocked from MySpace to Facebook, Vine shuttered,...
continue reading