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A University Cancels its Print Magazine – Was it Censorship or Just Bad Marketing?
16 July 2018|Magazine, Print
There’s a problem with deep journalism and in-depth reporting. It tends to dig more deeply than a lot of people are comfortable with.  According to some of the editorial staff at Lindenwood University, that’s exactly why their print magazine has...
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Necessity Dictates Design with This Week’s Free Fonts
13 July 2018|design
Back in 2014, designer Ben Whitmore saw a problem. “Of the hundreds of thousands of free fonts on the web, only a tiny handful are ‘text’ fonts suitable for plain text,” he explained in a blog post. “Some of these...
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Brands Who Share Content in Print Say it’s “Critical” to their Marketing Strategy
12 July 2018|Print
It’s been said that content marketing is the only marketing left.  Think about it. At Freeport Press we generate several posts per week, shared across our blog. We’ve curated articles and added our perspectives. We’ve launched a printed quarterly magazine,...
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Rock, Paper, Scissors, Print: 4 Reasons Print Still Wins
12 July 2018|Digital, Print
In the grand scheme of things, where does print still rank? According to Aisling McCarthy in Media Update, as a marketing channel print finds itself on good old terra firma again. “Print media is surviving in spite of the predictions...
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News that Matters – Embracing the Slow Journalism Movement
11 July 2018|Editorial, News
The age of the 24-hour news cycle has turned journalism into a speed race. Scoops and breaking news are filled with scant facts, lots of supposition, and often wild speculation. And by the time the full story has come out...
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Cover Wrap – a Solid Ad Tactic in the Magazine Biz
11 July 2018|Magazine, Print
In the world of print magazine advertising, there’s one tactic that’s standing out as a winner in the current landscape. “The tactic is sponsored cover wraps – typically a four-page piece placed atop the regular front and back covers of...
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The Ad Bot Problem That Isn’t Going Away
10 July 2018|Advertising, Digital
It’s worse than we thought.  When the prevalence of ad fraud was brought to light in 2015 and into 2016, billions of ad dollars were estimated to be at risk. At the time, cries for the ad industry to “grow...
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Font Nuts Will Love Inknut, one of This Week’s Free Fonts
06 July 2018|design
We have a lot fun each week with our Free Friday Fonts, and enjoy digging up some unusual additions to your typeface library.  This week, we bring you Inknut Antiqua by Claus Eggers Sørensen.  The font is inspired by the...
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A Dozen Examples of Great Magazine Illustration
06 July 2018|design, Magazine, Print
One of the things I love about print magazines is the way they provide a perfect platform for creative and compelling illustration. As Grace Wang in Stack explains, illustrations play a huge part in “defining a magazine’s visual identity, giving...
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Amazon is Printing a Toy Catalog – and I Can’t Wait for Christmas
05 July 2018|Catalog, Print
Amazon – the largest face of online retail today – is making a bold move in print for the upcoming holiday season. “In a drive to win the business up for grabs after the demise of Toys ‘R’ Us Inc.,...
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