freeportpressd, Author at Freeport Press

Design News: The Top Visual Trends for 2015

13 March 201513 March 2015|design

[responsive][/responsive]This time last year we were talking about the epic design battle of flat vs. realism. It was a trending visual topic in 2013 for designers, and sparked hilarious and heated discussions in the graphic world. Today’s visual trends are...

Is the USPS Barking Up the Wrong Tree?

12 March 201512 March 2015|Digital, USPS

[responsive][/responsive]According to USPS CIO Jim Cochrane, “The U.S. Postal Service has been a quiet leader in business technology for the past 40 years. Technology has enabled us--one of the largest employers in the country--to remain nimble and responsive to changes...

The Apple Watch Watches You

12 March 201512 March 2015|Digital

[responsive][/responsive]It’s been called everything from a nightmare to a threat the luxury watch industry. The Apple Watch debuted in San Francisco this week and many tech industry observers are giving it a chilly reception from a technical POV. “It doesn't...

February Magazine Launches Ahead of 2014 Pace

11 March 201511 March 2015|Magazine, Print

The deep winter freeze didn’t seem to slow down the magazine publishing industry last month. “February 2015 saw 65 new titles hit newsstands, with 16 of those launches promising regular frequency,” remarks Samir “Mr. Magazine Husni. This compares well to...

Has the Digital Tribe Killed ROI?

11 March 201511 March 2015|Advertising, Digital, Marketing

ROI: It’s that staple accountability measure of any advertising or marketing campaign. How many, how much, at what cost, for what impact…these are the things we need to understand so we can adjust, refine and market again. The idea of...

Why Magazines Haven’t Made the Digital Cut

10 March 201510 November 2021|Digital, Magazine

[responsive][/responsive]We talked about it last summer, that this revolution will not be tabletized. With tablet sales dropping it appears even less likely now that digital magazines will usurp traditional print.What’s really behind consumer preference for print over digital magazines? D....

Hard to Kill: Newsweek, One Year After

10 March 201510 March 2015|Magazine, Print

[responsive][/responsive]When Diller and co. killed off Newsweek’s print edition in 2012, it left the door open for a bargain acquisition by IBT Media and the title's subsequent relaunch in 2014. Media mogul Barry Diller and legendary editor Tina Brown couldn’t...

Uber Enters the Publishing Game With Magazine for Drivers

09 March 201509 March 2015|Magazine, Print

[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers. "The publication, which Uber employees devised and put together over the past five months, is launching in six...

For the Font Geeks: A Course in Scriptology

06 March 201506 March 2015|design

[responsive][/responsive]Creating logos and script marks is a heady design challenge. If you can do it well, giving your client’s logo and brand instant recognition, you’ll be in high demand in any market. “When approaching the ideation process for brand identity...

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