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Less Discovery, Less Promotion: How is this a Good Thing?
30 March 2015|Apps, Magazine
[responsive][/responsive]The Apple App Store is definitely not in good favor with magazine publishers. D. B. Hebbard of Talking New Media has long been keeping an eye on things there, and he reports that the latest change make a bad thing...
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Ohio’s Lt. Governor Mary Taylor tours Freeport Press
27 March 2015|Business
Calling the company’s achievements “impressive,” Ohio Lt. Governor Mary Taylor toured Freeport Press in Freeport, Ohio yesterday and acknowledged their significant growth over the past several years during the economic downturn. “I’m very excited to learn more about your business...
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What’s Left if We Take the Heart Out of Journalism?
27 March 2015|Editorial, News
“I really wouldn't pay for any type of news because as a citizen it’s my right to know the news.” This seems to be a prevailing attitude among Millennials, according to an article in Nieman Lab. And that attitude, asserts...
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Why This New Wave of Independent Magazines is Thriving
26 March 2015|Magazine, Print
“If you believe what you read,” writes Rana Niamh Smith in The Telegraph, “the print media has been on its deathbed ever since the birth of the internet." “But someone forgot to tell the creatives behind the latest wave of...
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Fast Company Reimagines the Digital Magazine for Big Phones
26 March 2015|Apps, Digital, Magazine
[responsive][/responsive] Digital magazines on tablets haven’t work. So one company is setting its sights on the new bigger-screen phone as a platform for magazine content. “What could make the small screen more appealing than the large for consuming magazine content?...
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Time’s Pearlstine on Print and the Future
25 March 2015|Digital, Editorial, Magazine, Print
[responsive][/responsive]Some may call it unnerving or even terrifying. But Time Inc.’s EVP Norman Pearlstine is “just exhilarated by the speed with which this business is changing, by the challenges we have, and by the uncertainties, by an absolute belief that...
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PRC to USPS: Do it again…again
24 March 2015|USPS
The saga of “will they / won’t they / how much / when” at the USPS continues. Last week we brought you news on the Postal Regulatory Commission’s order for a do-over on proposed USPS rate changes slated to take...
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Print Captures a Unique Moment in Digital Arts
24 March 2015|design, Print
[responsive][/responsive]Creative designers and graphic artists from around the world use the portfolio platform Behance to showcase their digital talent. Not only is it a terrific way to build a digital portfolio you can share with potential clients, it’s also increasingly...
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Offscreen’s Publisher on the Planning Process
23 March 2015|Editorial, Magazine
Not many publishers (any?) are as open with their behind-the-scenes work as Kai Brach of Offscreen. Earlier this month we talked about Brach’s open style of communicating directly with readers and how that is paying off in immediate feedback and...
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Growth Stalled? Try a Brand Refresh
23 March 2015|Catalog, design
[responsive][/responsive]A stagnant brand can do more than bore your audience. It can hamper growth and kill your sales. Branding plays in increasingly important role in our multi-channel marketing environment. As your prospects decide within seconds if they want to read,...
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