[responsive][/responsive]Talk about a magazine with wheels. Uber, the hugely popular ride hailing company, is launching a quarterly magazine aimed at its drivers.
“The publication, which Uber employees devised and put together over the past five months, is launching in six markets: Boston, New York City, Chicago, Ohio, Oklahoma and San Francisco,” writes Alyson Shontell in Business Insider.
“Momentum’s launch issue includes stories about how to get exercise when you’re behind the wheel, the best places to eat on the go, and where to find restrooms when you’re on the clock,” Shontell notes.
The magazine comes on the heels (or should we say wheels?) of a huge 2014 for the company.
“We expanded to 210 new cities, averaging a new launch every two days. We entered many new international markets and now serve 64 percent of the U.S. population. None of it would have been possible without your partnership,” Ryan Graves, Uber’s founding member and Head of Global Operations writes in the magazine.
And while the title is intended for Uber drivers (or “partners” as they are called by the company), it will likely be helpful in dealing with some of the bad press and political flak the company has been dealing with.
“Momentum also conveniently pushes pro-Uber information on drivers, from quotes about people who love Uber to a section on Uber’s new driver loyalty program. There’s also a long Q&A with one of Uber’s first drivers, Sofiane, who has done more than 20,000 trips in the San Francisco area,” notes Shontell.
Connecting with the major stakeholders – the drivers – is a great place to start, and we expect more than a few passengers will pick up a copy on their ride. It’s fantastic to see a company founded in the digital age reach out to print in such a powerful way.