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New Niche Print Magazine Aims at the Physician Lifestyle
05 March 2015|Magazine, Print
[responsive][/responsive]Success in today’s niche magazine market comes down to gaining a deep understanding not of the mass market but of your own audience, and seeing the gaps in what the market offers them. And that’s why Physicians’ Life – a...
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What We Know About Magazines and Young Readers
05 March 2015|Magazine, Print
Fact: Print magazines reach more adults and teens than the top 25 primetime TV programs (Magazine Media Factbook 2014 data). Surprised? You’re not alone. “There’s a common belief these days that only older people read magazines. Even if you’ve read...
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Why You Should be Publishing on LinkedIn
04 March 2015|Social Media
A friend asked me about LinkedIn the other day. “What’s that site all about? I’m not looking for a job so why should I care?” A few years back, I would have advised him to build a strong presence on...
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From Platform to Publisher: Behind LinkedIn’s Transformation
04 March 2015|Social Media
[responsive][/responsive]The LinkedIn we remember from not too long ago was a great place to find job candidates, search for a new position and digitally schmooze with a professional quality crowd. All that is still true, yet LinkedIn has become a...
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Trade Magazines Hot in Emerging Markets
03 March 2015|Magazine, publishing
For emerging markets, especially China, trade magazines look to be hot properties in the next few years. “Markets such as China, India, Russia and South Africa will see the fastest growth in total trade magazine revenue as local businesses look...
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Is the Catalog Industry at Risk of Another Meltdown?
03 March 2015|Catalog, Print
[responsive][/responsive]We all know the story by now. Catalog mailings peaked in 2007, and took several years to rebound after the recession. By 2013 catalog mailings had climbed back to pre-recession numbers, at $11.9 billion (DMA.org stats), and catalogs are new...
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We are All Print Geeks: 9 Studies Show Why
02 March 2015|Print
[responsive][/responsive]Love the feel of a great book? Or are you one of those who have forsaken print for your Kindle? Either way, you may be surprised as what researchers are learning about the true value of reading books in print....
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Creating Selfish Permanence in a Digital Design World
02 March 2015|Magazine, Print
[responsive][/responsive]Kai Brach admits that the initial motivation for creating his new print magazine was purely selfish. “I was doing web designs for clients and I got really tired of producing something that didn't last very long; whenever you create a...
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Content Marketing is the Only Marketing Left
01 March 2015|content, Marketing, Social Media
[responsive][/responsive] Much has been written lately about the attention economy and the need for brands to cut through the clutter to be heard and seen. Yet as we tire of virtually jumping up and down waving our hands in the...
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Marketing 101 in the Social Sphere
27 February 2015|Apps, Social Media
[responsive][/responsive]As Twitter, Facebook and other social channels began to dominate the landscape, the very idea of “social media marketing” has become a thing of its own. There is a slew of advice on how to engage more readers, get more...
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