freeportpressd, Author at Freeport Press

11 May 201511 May 2015|Advertising, Print

The American Marketing Association has a message for publishers: print remains a solid top-of-funnel channel, maybe even more so now that readership has declined in recent years. “Print circulations are down, but in many cases that means that publications’ readership...

Postal Service Statement on Postal Regulatory Commission Ruling

08 May 201508 May 2015|USPS

Yesterday's ruling by the Postal Regulatory Commission (PRC) approving the proposed prices and classifications for Standard Mail, Periodicals, and Package Services enables the Postal Service to move forward with a new pricing strategy to capitalize on strong mail and package growth....

The Beauty of the Booklet – Some Design Inspiration

08 May 201508 May 2015|design, Magazine, Print

“My shop is bustling. The presses are rolling, the folders are humming and the saddle stitcher is doing its dance. We are up to our ears in books, catalogs and magazines and it has me dreaming of gorgeous layouts,” writes...

A Bold New Paradigm for Fashion Mags

07 May 201507 May 2015|Catalog, Magazine, Print

For today’s online shopper, any extra degree of separation between the buyer and the product causes carts to be abandoned….and fast. Digital consumers expect to be able to see the product and buy a product with no clunky interference. This...

9 Changes Print Must Make Now

07 May 201507 May 2015|Print

Samir “Mr. Magazine” Husni certainly has a way with words. “Digital is a beautiful and seductive mistress,” Husni told the audience at a recent Media24 editors forum. “In 2010 we fell in love with iPads and smartphones – but our...

For Associations, Print Remains Vital

06 May 201506 May 2015|Magazine, publishing

Here’s the thing about technology and humans: just because the technology exists to do something in a new way, that doesn’t guarantee that consumers will make the switch. It appears that this is the case with reading, as Debra Stratton...

70 New Titles in April; 20 with Frequency

05 May 201505 May 2015|Magazine, Print

Print is on the rise, notes Samir “Mr. Magazine” Husni as part of his Launch Monitor series, with several large publishers launching new titles and enjoying “a good old-fashioned print revival” in the month of April. “A total of 70...

Magazine Brand Influence Higher Than Ever

05 May 201505 May 2015|Magazine, Publisher

Now this is how you bust a myth. “Contrary to the prevailing narrative in some quarters ('magazines are print, print is dying, therefore so is the magazine industry'), consumer engagement with magazine brands is growing rapidly,” notes Sue Todd in...

For This Publisher Print is Not Dead, It’s Thrilling

01 May 201501 May 2015|design, Magazine, Print

You’re in the newsstand browsing for a title, something that truly interests you and speaks to your heart and soul. Yet you hesitate even picking it up in case someone might see. Is it the guilty pleasure of Hollywood gossip...

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