freeportpressd, Author at Freeport Press

18 May 201518 May 2015|Uncategorized

Dennis Kelly is a rabid advocate of testing. “Earlier in my career, I may have jumped at that to say you MUST use, blah blah blah blah, or else the campaign won’t be effective,” Kelly writes in Masthead Online. “The...

How to Turn a Magazine Business into Multi Millions

18 May 201518 May 2015|Magazine, Print, publishing

The gorgeous office boasts an in-house Starbucks, custom artwork and weekly manicures for the staff. No, it’s not the corporate base of a high-tech company with big investment capital; it’s the home of a magazine empire built by Adam Sandow,...

How a Big Cover Concept Drives Sales

18 May 201518 May 2015|design, Magazine

The pressure to create high-impact cover concepts to boost newsstand sales has never been higher, suggests Bill Mickey in Folio:. In this time of challenging sales figures, Mickey notes “[T]here are still titles that perform well at retail and The...

Why Authors and Readers Still Prefer Print

15 May 201515 May 2015|Print

It’s odd to see it published in Digital Book World, but this article by Dana Beth Weinberg offers some fascinating insights into why authors and readers still want printed books. According to Weinberg, the latest study from Pew Internet Research...

How One Publisher Went Glossy When Everyone Else Was Going Digital

14 May 201514 May 2015|Magazine, Print

Digital media was just beginning its disruption of the print industry in 2003 when Steve Hull risked it all and launched Bethesda Magazine. “…I always had this entrepreneurial bug,” he told Thomas Heath of the Washington Times. “I finally decided...

Magazine Publishers Sell Magazines – Not Content

13 May 201513 May 2015|Advertising, Magazine, Publisher

As magazine publishers have made the transition to magazine media brands, something seems to have gotten lost in translation. We’ve lived through the contracted ad spending during the recent recession, which made publishers look to other avenues for revenue. But...

Really, Let’s Stop Saying This

13 May 201513 May 2015|Marketing, Print

Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing a few different strategies. According to Diego Vasquez in Magazine MediaLife, the publication “began targeting adults 18-34 by making the publication free and changing its...

USPS Rate Hike Looms

13 May 201513 May 2015|USPS

It’s been a wild ride, but the Postal Regulatory Commission has finally approved the USPS’ rate hike plan, and new prices are set to go into effect at the end of this month. We've seen a lot of back and...

What Part of “Don’t Deceive Your Readers” Aren’t We Getting?

12 May 201512 May 2015|Advertising, advertorial, content

[responsive][/responsive]Sixty-three percent of Association of ANA members surveyed reported that they plan to “increase their spending on native advertising this year,” according to Lucia Moses in Digiday. This, in spite of the fact that “…earlier studies have shown people often can’t distinguish...

Good Small Business Marketing Means Doing the Math

11 May 201509 November 2021|Business, Marketing, Print

"While social media is sexy, and advertising is easy, there’s still tremendous power in printed materials,” states small business marketing consultant Rhonda Abrams in USA Today.Certainly not earthshaking news there; even among high-level ad agency experts the tide is turning...

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