THIS is How You Work the Newsstand
|,
As mass market publishers continue to slip, one company is feeling the newsstand love. Here’s their secret. What does it take to succeed when the distribution model around you is lackluster at best? According to Sebastian Raatz, EVP of Bauer...
continue reading
18 Ways to Rock the Work Day
|
Need a little help to hit rock star level status in your professional life? Try these 18 tips. Who hasn’t stared at the clock longing for 5 o’clock on occasion, or spent too much time gossiping about a co-worker? We’re...
continue reading
You Don’t Know Photoshop CC 2015.5 Until You Watch This Video
|
Designers, take note: This video is jam-packed with great info on the latest Photoshop featuresFrankly, I can’t believe they aren’t charging for this.Nathaniel Dodson, the public face behind Tutvid.com, has published a 30+ minute video on all the new hidden...
continue reading
Chaos, Print and the Paranormal Niche
|,
In an age of ephemera, the permanence of a print niche magazine has an other-worldly appeal. A print magazine in the paranormal niche might be considered something of an “out-of-place” artifact or anachronism, notes Chris Sutcliffe in the Media Briefing....
continue reading
Print, Joy and the Offline Experience
|
“No doubt that the internet is the best way to find information about when to plant carrots or how to build your own chair, but it's the offline experience of actually doing it that brings you joy.”     Thanks...
continue reading
3 Print Magazine Superpowers for Brands
|
New research is proving what we’ve known all along; print magazines rock in these three critical areas. What do your business marketing goals look like? Odds are you are looking for long-term brand building, near-term sales, and a healthy ROI...
continue reading
What Everyone Gets Wrong about the Newsstand
|,
It’s not about the single sale; it’s about the subscriptions. D. Eadward Tree is looking to set the record straight on the modern newsstand. “People in Magazine Land love to talk about how stupid our industry is, and no part...
continue reading
Monty Python, Cannes, and the Reality of Print
|, ,
When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...
continue reading
Lonely Planet Feeling the Cross-Platform Love
|,
The iconic travel brand has a great first year with its new print magazine for the U.S. market. Lonely Planet magazine isn’t so lonely after all. Last fall, the iconic travel brand introduced an updated website, redesigned their popular guide...
continue reading
Can Fonts Get Any Hotter?
|
Type is hot, and it’s going mainstream. Here’s what to know about today’s font industry. “Type is hot,” states Lucia Moses in Digiday. “Fonts are a booming business, as evidenced by a rise in font studios, independent designers and demand...
continue reading