freeportpressd, Author at Freeport Press

How Publishers are Killing Off their eBooks

04 August 201604 August 2016|Digital

Magazine publishers underwhelmed us with digital versions of their titles; now book publishers are doing the same with e-books. It’s an old story…the digital magazine revolution that never happened as digital magazines publishers completely underwhelmed market expectations with their offerings...

Kill Screen’s New Print Game Looks Strong

03 August 201603 August 2016|Magazine, Print

“At our core, we are a company focusing on lived experience, on games as part of culture, on games in life.” Why would a company like Kill Screen – devoted to the gaming universe so heavily rooted in digital –...

Magazine Ads Found Least Likely to Offend

03 August 201603 August 2016|Advertising, Magazine

All ads are not created equal; some are disliked much more intensely than others. Pity the poor pop-up ad. According to a new study from Hubspot and Adblock Plus, the online staple is clearly the “winner” when it comes to...

Ogilvy Exec Has Print Epiphany; Here’s Why it Matters

02 August 201602 August 2016|Print

It’s up to the industry to evangelize itself to a generation that grew up on a different media diet; when they get it, the results can be stunning. Last month we shared the story of an ad industry exec’s change...

Iron & Air and the Eternal Question

02 August 201602 August 2016|Magazine, Print

This indie motorcycle magazine dedicates itself to asking the question “What makes a life?” A motorcycle magazine without the obligatory images of bikes and scantily dressed ladies? Believe it. The team behind Iron & Air, an independent print magazine that...

Print & Digital – a Perfect Match?

28 July 201628 July 2016|Digital, Print

One magazine contributor has only good things to say about the digital challenge to publishing. Rosie McMeel is unabashedly a glossy magazine fan. “Print is a beautiful, considered, curated and indulgent medium that I’m passionate about. Getting to work on...

Amtrak’s National Magazine Rolls onto the Tracks

28 July 201628 July 2016|Magazine, Print

As their Northeast Corridor titles shutters, the company goes nationwide with a new title. In-transit magazines continue to evolve to meet the traveling public’s need for engagement. And Ink, publisher of 28-inlfight magazines, has taken on U.S. railroad industry. “Amtrak...

Publisher Kicks Photoshop to the Curb

27 July 201627 July 2016|design, Magazine

This magazine’s bold mission is to broaden the definition of beauty…without the help of Photoshop, thank you. The overuse and abuse of Photoshop in the magazine industry has become the stuff of ridicule and blowback. Celebrities and models alike are...

Dance Ink Leaps Pack in Publication

27 July 201627 July 2016|Magazine, Print

Can a static magazine really dance? If it’s Dance Ink it can, with content that leaps from the pages. It gained cult status in the ‘90s, and for good reason. Dance Ink magazine was somehow able to capture the movement...

Pokémon What Now?

25 July 201610 November 2021|Apps, content

As we search for business lessons in the game’s wild success, it’s natural to ask: What’s the takeaway for publishers? Or are we wasting our breath?In the wake of Pokémon Go’s rampant, pandemic success, industry bloggers of every stripe are...

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