Elle Gets Real with Augmented Reality 
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Elle Magazine used a proprietary app to bring a vivid AR experience to readers for their groundbreaking November issue. Elle magazine is getting real. Their November issue allows readers to use the ElleNow iPhone app to dive into an augmented...
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Hello, Magnolia, You’ll Fit Right in Here
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The Magnolia Journal, Meredith’s new lifestyle magazine with HGTV stars Joanna and Chip Gaines, hit newsstands across the country last week. What do you do with your brand when you’ve got 4.7 million followers on Instagram, half a million Twitter...
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The Doctor Who Theory of Print and the Millennial
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According to the millennial generation, a well-crafted print experience is worth the price of admission and the medium is regenerating to provide just that. While conventional wisdom would have us believe that Millennials are averse to paying for content, a...
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The Good Business of The Good Life
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Dr. Oz The Good Life may be only two years young, but its success story is one that legacy titles may want to pay attention to. This is a story about consumer choice. Dr. Mehmet Oz, beleaguered and embattled natural...
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They Said Yes…to New Luxury Jewelry Title
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Bling-Scene addresses “what’s missing” in the luxury magazine niche and offers consumers a tangible connection to the high-end jewelry world. “In the world of luxury lifestyles, nothing is more posh than fine jewelry,” writes Samir “Mr. Magazine” Husni. “We’ve all...
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Chronical Hairline is One Gorgeous Font
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As brand storytelling becomes mainstream, type designers are delivering up fonts that fit the bill beautifully. The fashion industry has long recognized the power of a good font, starting with Harper’s Bazaar and its use of distinctive typefaces early in...
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This is How You Make Print Noisy
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How do you make a print magazine about sound audible? For The California Sunday Magazine, the solution was surprisingly simple. The California Sunday Magazine is known for its innovative thinking. After all, it came to life as a print title...
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When Bloggers Print
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The competitive world of big money blogging has a print magazine all its own. And it’s so good we have to blog about it. Here’s our blog post about a print magazine that’s all about blogging. And if anyone tells...
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Return to Sender; Email Unknown
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Americans are completely tied to their emails, and your message is not getting through. If the results of a recent Adobe survey are any indication, marketers who rely on email for communication are facing some tough sledding. “Adobe today released...
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Learn to Create DM that Really Performs
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From mailing list to message to form, this video series will teach you how to find the right balance that drives outstanding response to your direct mail campaigns. If you’ve studied direct mail at all, you’re probably already familiar with...
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