October 2016 - Freeport Press

Let’s review the USPS proposed changes for 2017

31 October 201631 October 2016|USPS

The United States Postal Service filed notice with the Postal Regulatory Commission (PRC) of price changes for Mailing Services products scheduled to take effect in January 2017. Standard Mail is being rebranded as USPS Marketing Mail to better align the...

8 Fonts that Changed the World

28 October 201628 October 2016|design

Hyperbolic? Not when you realize the incredible impact these font families have had on the history of graphic design. Can a typeface change the world? According to this sponsored post in Country Life, they have, beginning more than 2,000 years...

The Best Covers of the 2016 Election Season

28 October 201628 October 2016|design, Magazine

The real winners of this presidential election cycle? The brilliant magazine design teams behind some of these iconic covers. Regardless of where you stand on the candidates, this season has seen incredible creativity in political magazine covers. “The 2016 Presidential...

Politicians in Your Mailbox: What Really Works

27 October 201627 October 2016|Advertising

How politicians are going old school to introduce themselves to the people they need to reach. It’s that time of year when mailboxes are filled with political advertising. Does it all hit the bin as soon as it comes in...

I Said What Now? Listen to What Google Has on You

26 October 201626 October 2016|Digital

Ok, Google, how can I manage my privacy just a little bit better? We’ve probably all done it: “Ok, Google, find me a good <<fill in the blank.>>” It’s especially true if you have an Android smartphone, with the Google...

Does Advertising Really Ruin Everything?

25 October 201625 October 2016|Advertising, Digital, Magazine

For one Columbia University professor, the print magazine experience is the only sane model left. Advertising, a once-small subset of our consumer life, has now taken over just about everything, according to Tim Wu, author of “The Attention Merchants.” “I...

Swim Swam Dives in Print…and Hits Gold

24 October 201624 October 2016|Magazine, Print

Why print? For the brand that’s all about swimming, the answer is that people want to hang on to the content experience. And that’s reason enough to find success. In a world of here now, gone in a flash digital...

How Brands Work in our Brains

24 October 201624 October 2016|Advertising, Marketing

A thought-provoking look at how our brains work in relation to brands, and what this means to your business. “When is a brand alive?” It’s an intriguing question, addressed in detail in “The Physics of the Brand” by Aaron Keller,...

31 Crazy Good Magazine Covers

21 October 201621 October 2016|design

Feast your eyes on this collection of gorgeous magazine covers, and maybe find some new inspiration for your work. George Clooney and a puppy dog named Kody Van Halen? A VW food truck in London? The oddest image of a...

Up, Down and All Around: Book Sales in 2016

19 October 201619 October 2016|Digital

E-book sales slip as audiobooks gain in popularity; meanwhile, printed trade books climb. What’s going on? Paperback sales are up. Indie bookstores are growing again. E-books sales have fallen off. So why, asks Alexander Alter in the New York Times,...

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