Men’s Health Editor Embraces the Audience-First Approach
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New editor-in-chief brings a clear focus: “It’s all about the reader.” When Matt Bean started as an associate editor for Men’s Health, the digital revolution was in its early stages. He grew with the technology and was in charge of...
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Indie Mags Called the “Heart and Soul” of Print
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As anyone who associated with one knows, indie titles have far different motivations than corporate publications. And that’s why they are such a powerful tool for self-expression. “My magazine doesn’t have a target audience or a big message. I just...
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Keep that Golden Egg-laying Goose Happy
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Pursuing a print strategy with long-term potential makes more sense that focusing on short-term revenue, no matter how tempting that immediate gain looks. News publishers faced with declining newspaper sales have resorted to any number of strategies to keep their...
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Rocking the Recent Music Titles
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“Don’t know your bluegrass from your elbow?” These magazines might help sort it all out. Okay, music fans, here’s one for you: What do Neil Young, Radiohead’s Thom Yorke and The Smiths all have in common? They all grace recent...
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Attention Type Designers: Entry Deadline Approaching
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Print magazine’s Typography & Lettering Awards program announces this year’s judging panel.Mmmmmm….. Typefaces....Around here, good typography makes us feel like Homer dreaming about donuts. We just can’t get enough of that deliciousness.So we’re excited for the upcoming “Typography & Lettering...
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Can Algorithms Replace Human Editors?
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Facebook’s trending news algorithm failed spectacularly; other sites are still giving it a try. Are they misguided? Can an algorithm replace human editors when it comes to curating a news feed? The question is making the rounds in the industry,...
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Now Arriving: Amtrak’s New On-board Title Hits the Tracks
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The National spotlights the cultural and visual travel experiences on America’s Railroad. ® It’s finally here! Amtrak has unveiled the inaugural issue of The National, its shiny new onboard magazine. “We are dedicated to enhancing our customers’ onboard experience, highlighting...
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Facebook’s IA is Feeling the Chill
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Many early adopters of Facebook’s Instant Articles are posting less and less; some have stopped entirely. Are publishers turning a cold shoulder to the platform? Instant Articles, the controversial news publishing platform launched by Facebook in May of 2015, has...
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W Doubles Down for October…and Creates Something Extraordinary
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It’s got two sides, 11 covers and four-panel folds throughout, and it’s driving ad revenue like crazy. How W is pushing the boundaries on the traditional print fashion magazine. So long September and your voluptuous fall fashion issues; October is...
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Can Third-Party Verification Help Facebook Save Face?
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The ANA is calling for transparency; maybe this will finally be what tips the scales back toward sanity in the digital ad space.  Facebook, you’ve been called out. In the wake of its video metrics controversy, the social platform is...
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