Learn to Create DM that Really Performs

foldingfanaticFrom mailing list to message to form, this video series will teach you how to find the right balance that drives outstanding response to your direct mail campaigns.

If you’ve studied direct mail at all, you’re probably already familiar with the Chief Folding Fanatic from the Fold Factory. Trish Witkowski has built a sizable audience for her YouTube channel by highlighting creative and unusual direct mail campaigns.

Now, Witkowski is offering a free video series through LinkedIn Learning on developing a killer direct mail strategy.

“I’ve spent my entire professional career researching folded formats and direct mail. It’s a passion of mine,” Witkowski says in the series preview. “I’ve met with the real movers and shakers in the mailing industry, plus printers, marketers, copywriters, and postal experts. I’ve studied the entire process from end to end, and I’ve simplified the process into a workflow and I’m here to share it will you.”

“From the mailing list, to the message, to the form it takes, direct mail has to strike a delicate balance, creating a package that can pique interest and ultimately drive response. In this course, you’ll learn how to identify your marketing goals, evaluate your options, and craft a well thought out strategy to create effective direct mail campaigns,” Witkowski continues.

“In a nutshell, I’m gonna teach you how to create mail that performs. And I hope by the end you’ll be armed with the tools and the confidence to create your own winning mail campaigns,” she adds.

Printed direct mail is a natural marketing tool, often called a “direct pipeline to consumers.” Yet many marketers are getting DM wrong by not understanding key principles of the game.

If you need to get better at direct mail, this course looks like a sure bet.