January 2015 - Page 3 of 4

What Do All Those Eyeballs See When They Look at Your Marketing?

14 January 201514 January 2015|Marketing

We’ve heard the advice before: Embrace a multi-channel marketing strategy that includes digital, traditional and indirect routes to engage customers. It’s a sound strategy, and Ron Stein does a good job of breaking it down in this article in Florida...

Why Going Paperless Won’t Help the Forests

13 January 201513 January 2015|Paper

[responsive][/responsive]Save trees, save the earth. It’s a rallying cry for good stewardship that has been usurped by the digital billing industry. And it’s doing a huge disservice to the forests they claim to help save through their greenwashing campaigns. As...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

Once Upon a Time at Airbnb

12 January 201512 January 2015|Magazine, Print

When Airbnb launched its print magazine last fall, we applauded. To us, the reasons for branding out with this kind of content were self-evident and confirmed what we were seeing among other digital-first companies launching print titles. While it’s evident...

Mr. Magazine Says Think “Audience First” This Year

12 January 201512 January 2015|Advertising, content, Magazine, Marketing

[responsive][/responsive]“If you can look into the seeds of time, and say which grain will grow and which will not, speak then unto me.” This quote from William Shakespeare is a fitting beginning to this piece from Samir Husni, aka Mr....

10 Hot Sites for Website Designers

09 January 201509 November 2021|design, Website

Inspiration is a funny thing.Creative professionals never know when, where or how that next big idea might hit, so we are always looking to share resources that might help light the fire. Today we are happy to highlight Adam Ladd’s...

These Gorgeous Calendars Will Make Your Year

09 January 201509 January 2015|Digital

Who doesn't like to start the New Year with a fresh calendar? Today Jessica Farris in How Design gives us a look at some beautiful examples. “Featuring striking colors and exceptional use of typography, these designs display a year’s worth...

National Geographic’s Goldberg Says Closed Doors Won’t Work Anymore

08 January 201508 January 2015|Digital, Editorial, Magazine, Print

[responsive][/responsive]Calling it “the best time in the world to be editor-in-chief,” National Geographic’s Susan Goldberg is enthusiastically embracing the new realities of publishing, bringing a fresh approach to the iconic magazine. Goldberg was interviewed by The Washingtonian’s Andrew Beaujon and...

Print Books Made a Comeback in 2014

08 January 201508 January 2015|Print

[responsive][/responsive]It was a good year for print books. By the summer of last year, print books were dramatically outselling e-books, with digital titles making up less than one in four sales. And by year’s end, print continued strong, with unit...

Travel Industry Site Skift Debuts Print Magazine

07 January 201507 January 2015|Digital, Magazine, Print

[responsive][/responsive]Early adopters go out on the limb; it’s what they do and what they love. We expect it, and we appreciate that their risk-taking makes it easier for the rest of us to follow. And so it is with digital...

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