January 2015 - Page 2 of 4

On Point Rant for the Day: Print Ain’t Dead!

22 January 201522 January 2015|Magazine, Print

As one of the largest industries in the world (bigger than the auto industry in sheer number of employees), print is far from dead says Bob Sacks in Media Vent. “Did you know that print is a $640 billion dollar...

Why Nobody’s Going to Be the Netflix of Magazines

21 January 201521 January 2015|Apps, Digital, Magazine

Massive and unfettered consumption of digital media is so prevalent it’s spawned its own memes. Binge watching is a thing; it has its own Twitter hashtag. And music fans have become their own station producers with unlimited access to just...

10 Must-Dos to Get Your Magazine App Discovered

20 January 201520 January 2015|Apps, Digital, Magazine

“Everyone who creates a website or launches an app secretly believes the old Field of Dreams quote: ‘If you build it they will come.’ As the digital magazine industry has learned over the past four years, this is not the...

Print Book Sales Grow as E-book Sales Dip

20 January 201520 January 2015|Print

[responsive][/responsive]Earlier this month we reported that for books, print is making a comeback (based on figures from Nielsen BookScan and reported by Publisher’s Weekly). We noted that print books significantly outsold e-books in the first half of last year, further...

Advertisers Ask “Where’s the Print?”

19 January 201519 January 2015|Advertising, Magazine, Print

[responsive][/responsive]Well, that didn't take long. After announcing in 2012 that it was scrapping its print edition, T.H.E. Journal has announced it will begin publishing again in print this month, writes Michael Rondon in Folio:. “When the decision was made to...

The 3 Ps of the USPS Rate Hikes: Parcels, Presorts and Periodicals

19 January 201519 January 2015|USPS

[responsive][/responsive]“Just in the nick of time, the U.S. Postal Service filed price increases averaging nearly 2% late Thursday on most mail except Forever Stamps,” writes D. Eadward Tree last week. The biggest rate jumps are going to hit businesses in...

The Slow Marketing Movement in 2015

16 January 201516 January 2015|Marketing

In our business we work with a lot of magazine people: writers, editors and artists who work weeks and months out on the stories they create. They take the time to dig deep and gain insights, providing their readers with...

If Only…Dead Tree Edition Gives Predictions for 2015

15 January 201515 January 2015|Magazine, publishing

[responsive][/responsive]A slightly giddy D. Eadward Tree has finally joined the ranks of prognosticators with his predictions for publishing in 2015. And boy, are they doozies. “When glancing at my article in the current issue of Publishing Executive, I had a...

Revisiting the Pitchfork Review One Year Later

15 January 201515 January 2015|Digital, Magazine, Print

It’s been just over a year since Pitchfork – a web-based music news and review site – launched its quarterly print publication The Pitchfork Review, stating “We've always been huge fans of the print medium. The Pitchfork Review will allow...

MailChimp or Constant Contact – Does It Matter?

14 January 201514 January 2015|Marketing, Website

[responsive][/responsive] It’s not exactly an epic battle, but for businesses trying to decide on an email marketing solution the choice can be tricky. So, which is it? MailChimp, with its adorable little hat-wearing mascot, or Constant Contact and their smooth...

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