November 2014 - Freeport Press

Finally, The Perfect Deal for Black Friday

26 November 201426 November 2014|Print

[responsive][/responsive]Pack that leftover turkey sandwich to go and meet me at Barnes & Noble. The bookseller has announced that they will offer half a million signed editions for sale on Black Friday, from more than 100 of their most popular...

Monetizing the Archives of America’s Oldest Magazine Brands

25 November 201425 November 2014|Digital, Magazine

[responsive][/responsive]Publishers are becoming increasingly savvy in understanding the value of their archival content. Michael Rondon of Folio: gives a good overview of a few titles that are leveraging the past in their current business models. “As the oldest continuously published...

20 Years of Chaos in the Retail Magazine Channel

24 November 201424 November 2014|Magazine

[responsive][/responsive]The last few years have seen some big changes in the magazine distribution channel, with newsstand sales taking a hit during the recession and some huge players getting out of Dodge. Industry insider John Harrington reminds us that this has...

Airbnb is Launching a Print Magazine…and It Sounds Delicious

24 November 201424 November 2014|Magazine, Print

[responsive][/responsive]Pineapples are the traditional symbols of hospitality in New England homes, and it’s fitting that the fruit is the inspiration behind the title of Airbnb’s new print magazine. “Later this week, Airbnb will release a glossy new print quarterly called...

Prosperity Through Print: A Cultural Perspective

21 November 201421 November 2014|Print

Attracting new business to any area is a constant challenge, one that must balance economic incentives with the realities of the people who will work there. The best “deals” in the world will fall flat if the company is unable...

Paper and Politics: Unraveling the Black Liquor Boondoggle

20 November 201420 November 2014|Paper

Loyalty goes where money flows, both into and out of Washington. And that, according to Dead Tree Editions, is the reason why the U.S. paper industry is now waving the red GOP flag and breaking up with the Democratic administration....

Print Magazine Ads Looking Sweet to More Brands

19 November 201419 November 2014|Advertising, Magazine, Print

[responsive][/responsive]In the first three quarters of this year, there were 8.9% more brands advertising in national consumer magazines than in that same period last year. “Across 177 national consumer magazines, the number of brands advertising January-September, 2014 increased by 8.9%...

Should I Go Bigger? When and Why to Add Pages to Your Catalog

18 November 201418 November 2014|Catalog

[responsive][/responsive]Looking to grow your catalog sales? You can work to increase your circulation or increase your page count according to this great article by Stephen Lett in Retail Online Integration. Knowing when to increase your catalog page count – and...

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