November 2014 - Page 2 of 3

Forget the Little Shampoo Bottles: This Hotel Offers a Print Magazine

17 November 201417 November 2014|Magazine, Print

[responsive][/responsive]They’re hip, they’re gorgeous and they don’t come cheap. We’re talking about the rooms (and quite possibly the guests) at the Standard’s properties in NYC, LA and Miami. And now, they come with a custom printed magazine based on the...

Huge Consumer Mistrust of “Greenwashing”

14 November 201414 November 2014|Paper

Paper or digital? When it comes to consumer bills and statements, 65% of adult Americans prefer paper delivery for at least some of their bills and statements. (Source: EMA/InfoTrends, 2013). “I am more likely to see it/less likely to miss...

This is NOT Your Boss’ Businessweek

14 November 201414 November 2014|design, Magazine

Bloomberg’s Businessweek is on a roll, thanks to a creative team that is firing on all cylinders to bring the formerly stodgy brand screaming into a new image of honest, authentic and wildly witty storytellers. “Chances are a Bloomberg Businessweek...

Sunny Days: Sesame Workshop Bullish on Kids Magazine Market

13 November 201413 November 2014|Magazine, Print

When Sesame Street magazine returned to print last January, the event was viewed as a positive sign in the children’s magazine category, a niche that shared the recent challenges of the industry as a whole. Fast forward almost one year,...

The Essential Role in Your Brand Newsroom

13 November 201413 November 2014|content

[responsive][/responsive]These days the barrier to entry into content publishing is ridiculously low. That’s a terrific thing, and a terrifying prospect. If your company is engaging in brand marketing with content, solid editorial oversight is critical. Yet, maybe because of the...

Behind the USPS Network Consolidation

12 November 201412 November 2014|USPS

[rev_slider USPSCon] The volume of First Class mail this year is expected to be nearly half of what it was in 2007, before the great recession. The USPS cites this decline as one of the primary justifications for the consolidations...

How Email Has Helped Clarify the Value of Direct Mail

11 November 201411 November 2014|Digital

The digital avalanche has changed the way we communicate. It has forced marketers to more fully understand their audience and how and when they prefer to communicate. And while many predicted that emails would replace commercial direct mail, it really...

More Companies Back off their Anti-Paper Messaging

11 November 201411 November 2014|Paper

Is paperless really the way to save the environment? That question has been raging in our industry for years now, and it’s a debate we’ve covered before. We are pleased to note that several more companies are now removing their...

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