On Magazines: Our Brand Promise
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[responsive][/responsive]The magazine industry is having a bit of an identity crisis. As well-respected industry heavy hitter Bob Sacks [aka BoSacks] recently wrote his article “What’s the Magazine Industry’s Brand Identity” he points out the challenge of defining the brand of...
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Great News for Publishers: Print Media Buying Has Stabilized
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[responsive][/responsive]The dominant paradigm in the marketing industry – that print media buying has shifted toward digital never to return – seems to have turned on its head, according to a panel of ad agency executives at a breakfast last Thursday....
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Designers: Get Your Hands on net’s Special Anniversary Issue
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[responsive][/responsive]Are you a working designer looking to hone your craft? Then you have to get your hands on this special issue of net magazine. It’s absolutely loaded with good stuff to know and use. “This issue also marks the 20th...
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UK Magazine Ad Spend Predicted to Rise in 2015
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[responsive][/responsive]Following several years of declining ad spend, the positive forecast for 2015 is welcome news to the UK magazine industry. “Advertising expenditure in magazine brands dipped 6.7% year-on-year in Q2 2014 to £254m, according to the latest data from the...
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CNET  Makes the Jump from Screen to Print
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[responsive][/responsive]CNET will appear in print beginning this week, sold on newsstands with a cover price of $5.99, and the media is having a good time with the irony of it all. “A leading technology website, CNET, is expanding into a...
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Magazine Social Engagement: Three Good Charts
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Magazine readers are a social bunch, according to an article by Casey Welton in Folio:, who provides some great visuals to easily see what’s going on in the social circles and where readers are most likely to engage. “Social engagements...
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The Best Advice from 40 Top CEOs
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If you could ask the top men and women in corporate America for their advice, what do you think they would tell you? Christopher Tkaczyk and Scott Olster of Fortune Magazine did just that, and compiled the results in their...
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Publishers and the Smiling Curve
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[responsive][/responsive]The smiling curve is a familiar concept to many in the tech industry. Understanding it just may enlighten your thinking about where publishing is headed. Stay with me for a minute; the correlation might seem obtuse but Ben Thompson in...
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Modern Farmer and the Hipster Goat
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[responsive][/responsive]Food is hip, especially organic, home-grown down-on-the-farm food. That vibe is apparent in Modern Farmer, a farm magazine with some serious (and hilarious) attitude. “What self-respecting farm magazine would come up with headlines like ‘Inside the Mind of a Turkey,’...
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You Don’t Own Your Kindle Books
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[responsive][/responsive]Lynn Jordet Nygaard learned the hard way that the e-books she purchased through Amazon are, in the strict legal sense, not really hers. Nygaard’s case was documented in 2012, and covered by Joe Johnson of NBC News. The article was...
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