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Publishing as Contact Sport
28 March 2016|Magazine, Print, Publisher
The industry is alive and kicking; we just have to learn a few new dance steps says one insider who’s making it happen. To the industry as a whole, the recent MagNet figures look bad: Overall sales are down by...
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Compelling Covers Begin Here
24 March 2016|design, Magazine, Print
The common denominator in the better covers happening today? The message is crystal clear. Your magazine cover: It’s the first glance, the compelling come-on from the newsstand that begs readers to pick it up and engage. It’s the look, feel...
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Fact Checking the Catalog Effect
24 March 2016|Catalog, Print
Not sure if your catalog’s worth the expense? Here’s one (hard) way to find out: Stop mailing it. In the face of rising postage rates and production costs, it’s easy to consider sacrificing your catalog mailing and trying an all-digital...
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The Digital Disconnect from Reality
22 March 2016|Advertising, Digital, Print
Not feeling real? You’re not alone. Scientists are studying the all-too-real sense of disconnect in a digital-heavy life. Is Facebook making us lonely? Are we losing our connection to nature? Is social media destroying our real relationships? These are just...
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Lean In, Lean Back and the State of Association Publishing
22 March 2016|Digital, Magazine, Print
For SHRM’s Jessica Perry, there are about a quarter million valid reasons to continue in both print and digital. “Print versus Digital: A Strategic Choice.” That’s the title of a panel discussion being put together for the Folio: Association Media...
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Kinfolk: The Last Lifestyle Magazine
21 March 2016|Magazine, Print
How a painfully reserved 29-year-old ex-Mormon from rural Canada bucked the “slow death” of print to create the lifestyle magazine of the decade. “It’s difficult to define a lifestyle magazine, but...you know it when you see it,” writes Kyle Chayka...
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The Velvet Rope Appeal of Print
21 March 2016|Magazine, Print
What print has going for it cannot be replicated in digital; that’s what makes print such a luxurious channel for readers and advertisers. Put a group of industry experts on one stage and you’re going to get a broad range...
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Wired, on the Cusp of Peak Content
21 March 2016|content, Digital, Magazine, Print
Editor-in-chief Scott Dadich riffs on life and publishing at the edge of the digital bubble. Scott Dadich has seen a thing or two. In his tenure with Wired magazine and parent company Condé Nast, Dadich has personally ridden the roller...
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Print Driving Digital Success in Big Ways
17 March 2016|Digital, Print
As print becomes ever more valuable as a channel, smart marketers are leveraging it to knock their digital engagement out of the park. Here’s how. “Despite what you may have heard, print content is not going the way of the...
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The Robb Report on Hot Cars and Luxury Buyers
15 March 2016|Magazine, Print
Events and digital content are good business for the publisher, but nothing trumps print for that upscale, engaging experience. The Robb Report has long been known as an upscale magazine, since its beginnings as a magazine covering the collectible automobile...
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