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Print’s Up; That’s a Fact
14 March 2016|Print
What do transportation equipment, clothing and printing have in common? You might be surprised. Manufacturing industries in general had a rough year in 2015, with the category down 4.3% overall from 2014. Petroleum and coal; leather and allied products; even...
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The Man, the Magazine, the Addiction
14 March 2016|Magazine
It’s not misguided romanticism or a refusal to innovate. Print’s experience is more like an addiction than a media channel for Mr. Magazine. Stalwart print scholar and advocate Samir “Mr. Magazine” Husni is unabashed in his belief in the power...
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Young Companies Buying Print at Mind Blowing Levels
10 March 2016|Magazine, Print
Let’s just drop the “we only connect digitally” mindset; this young company is having a bonafide love affair with print in their marketing. Forget the clichés; Millennials and Gen Xers DO look up…as long as you give them something to...
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Is Technology Hurting Student Progress?
09 March 2016|Paper, Print
One study shows that student math scores actually drop after getting a computer at home. What’s going on? What happens when we give kids a tool to help them learn, but at the same time offers them huge potential for...
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Take Magazine Celebrates the Creative Industries
08 March 2016|Magazine, Print
This New England title puts a fresh spin on the regional arts and culture magazine, and it does it with mad style. “Undeterred” is a good word to describe Michael Kusek, founder of Take magazine in Massachusetts. “Michael Kusek has heard...
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Economist Moves Forward by Taking it Way Back
08 March 2016|Magazine, Print
The Economist’s Intelligent Life magazine is getting a new name as 1843 prepares to go global. There’s a new cover on newsstand around the world this week, as The Economist Group relaunches its high-end Intelligent Life title under the new...
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In the City of Angels, Print Flies
07 March 2016|Magazine, Print
“The print side of our business is the driver, and it’s going to be the driver for a long time.” – Ron Epstein, LA Parent Magazine Need more evidence that print is alive and well and even thriving in the...
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Foolish Prognosticators and Troglodytes
07 March 2016|Magazine, Print
One industry watcher riffs on why print magazines continue their resurgence. “Print is not dead. Print remains strong. And by saying that, it doesn’t make me some hidebound print native who’s refusing to change with the times.” These words are...
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Can I Have Your Attention…
03 March 2016|Magazine, Print
The tide may be turning this year, as consumers find their attention spans for content growing rather than shrinking. And that’s a great thing for print. “I think next year we could potentially grow our attention span rather than shorten...
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Shoppability – The Next Big Magazine Metric
01 March 2016|Advertising, Apps, Catalog, Magazine, Print
The BPA is rolling out a new way to measure audience engagement and affinity, and it could be exactly what luxury print publishers are looking for. Earlier this month we wrote about the idea of “shoppability” in the magazine industry...
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