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As Print Evolves Its Impact Grows
01 March 2016|Magazine, Print
Far from being a declining medium, printed direct mail is growing in influence and importance says one industry study. Looking to engage your audience and motivate them to purchase? Make sure print is part of your multi-channel strategy. “Print-based direct...
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Marginalia and the Endurance of Print Books
29 February 2016|Print
One Millennial explains why he’ll “never give up reading real books.” We haven’t heard this answer before, and we love it. “Once in a while, I go through the process of deciding which books to donate, but usually the idea...
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Three and Out in Niche Magazines
25 February 2016|Magazine, Print
Getting past the flashpoint for indie magazines is a critical achievement. Everywhere these days we see talk of niche magazines having a viable future in print. From Garden & Gun's secret niche sauce to continued optimism in city and regional...
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Century-old Advice Still Rings True
25 February 2016|Advertising, Print
Some 100-year-old guidance on print advertising strategy that’s still timely today. Imagine you own a business owner in 1916, a hundred years ago. No banner ads, no websites, no social media…just good old print advertising was your way to connect...
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How to Defy the Odds and Attract Print Advertisers
24 February 2016|Advertising, Magazine, Print
Publishers need to understand that it’s ultimately the readers you attract that compels a brand to invest in your print ads. The success of Garden & Gun has a lot to teach us.  As we reported earlier this month, the...
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Why Catalogs? Because They Work
22 February 2016|Catalog, Print
Want to boost your e-commerce revenues by 163%? Try a print catalog. The formula is ridiculously simple. Send a catalog, get more sales. It worked for Penney’s last year, and it’s working for other companies too. It’s not just for...
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Is Your Ad Strategy Scientifically Sound?
22 February 2016|Advertising, Magazine, Print
Advertisers take note: Your target’s brain is hard wire to receive that message in print, more than digital. That’s the science behind the hype. Print geeks everywhere are feeling vindicated for their love of paper, after years are digital proponents...
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An Ounce of Ad-Free Prevention
16 February 2016|Advertising, Magazine, Print
Taking a page from brand magazines, the Rodale publication continues its pioneering ways. We’ve seen them already. . . magazines without advertising. They typically belong to the new wave of brand journalism and lifestyle enablers that have chosen to publish...
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Print-Based News Outlets Rule on Facebook
15 February 2016|Print, Social Media
Why are print-based media outlets leading the pack on Facebook, instead of digital-born/digital-only sources? With the continual decline in newspaper subscriptions, one would think that a print brand’s audience on social media channels would tank, as well. Not so, according...
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I’ll See Your E-Book and Raise You Two Real Books
15 February 2016|Print
For Millennials, maybe the constant use of a screen has made the experience of reading a printed book an enjoyable oddity. Or is there more to it? Back when e-books were surging in popularity, intense hand-wringing by a cadre of...
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