print Archives - Page 80 of 121

Monty Python, Cannes, and the Reality of Print

19 July 201619 July 2016|Advertising, Digital, Print

When your marketing meetings resemble a Monty Python farce, you know you have a serious problem. It’s a bit like the old Monty Python skit. Digital marketers have been so insistent that print is dead or dying that it seems...

Lonely Planet Feeling the Cross-Platform Love

19 July 201619 July 2016|Magazine, Print

The iconic travel brand has a great first year with its new print magazine for the U.S. market. Lonely Planet magazine isn’t so lonely after all. Last fall, the iconic travel brand introduced an updated website, redesigned their popular guide...

Success Magazine and the “YouEconomy”

12 July 201612 July 2016|Magazine, Print

The August issue offers up a long-form look at the revolution sweeping how we work, play and live. It’s called the “YouEconomy,” and it captures the idea of working, playing and living according to your passions, not those of your...

Reuter’s to Publish Print Magazine for National Conventions

12 July 201612 July 2016|content, Print

Look for Reuter’s special edition magazine this summer during the Republican and Democratic national conventions in Philly and Cleveland. What’s the next big thing in political reporting? According to Reuter’s, it’s print. “From Facebook Live to short e-newsletters to Snapchat...

When Medium Meets Message

12 July 201612 July 2016|Magazine, Print

Good things are growing as Organic Life heads into its second year in print. When Organic Life was launched over a year ago as the next logical evolution of Organic Gardening, then editor-in-chief James Osland had this to say about...

A Dozen Ways to Engage in Print

07 July 201607 July 2016|Print

Let’s get down to the real nitty-gritty and share Mr. Magazine’s practical ways to engage your readers in print. We talk all the time about print’s future and the vital place it has in today’s marketing campaigns. From content marketing...

Can this Relationship Be Saved?

07 July 201607 July 2016|Paper, Print

Is your magazine a one-night stand, a love affair or a long marriage? A new way to look at the reader relationship. Digital changed a lot about our world, but let’s not kid ourselves that it changed everything – like...

Is There a Glut at the Newsstand?

30 June 201630 June 2016|Magazine, Newsstand, Print

One publisher insists we have too many titles. An industry analyst says that position misses the point entirely. Around here, we like to celebrate new magazine launches; the more titles the merrier, especially in this age of niche consumerism. It...

Market Update: We’re all Bullish on Books

30 June 201630 June 2016|Print

U.S. consumers are feeling bookish; print book sales are up while e-books edge down. As more consumers move from desktops and laptops to smartphones and mobile devices, e-book sales have fallen off and print books continue to rise. Because let’s be...

The Big Question at Cannes Lions

29 June 201629 June 2016|Advertising, Print

It’s not enough to create awesome print to win the ad game; one exec says it’s all about the conversation. At this spring’s Cannes Print & Publishing Lions festival, industry execs gathered for much more than an awards program. They...

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