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Hearst Goes All In With Unified “We Are Fashion” Campaign
18 August 2016|Advertising, Digital, Magazine, Mobile, Print
Traditional media looms large in the publisher’s bold and innovative fall season promotions. In case anyone has lingering doubts that the fashion industry knows its bread is buttered in print, they just need to look to Hearst’s innovative fall campaign....
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Why Forbes Scoops its Own Best Stories
17 August 2016|content, Digital, Magazine, Print
For media brands, the decision to post content online or in the printed magazine can be agony. At Forbes, they’ve got it figured out. The story is hot, the topic is trending, and the article is beefy and rich. Do...
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Family Circle Gets a Facelift
16 August 2016|design, Magazine, Print
The iconic magazine offers up a fresh look and energetic feel for its 16 million readers. Changes are in the wind for a hugely popular magazine. “The September issue of Family Circle will have a new look and a more...
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Why Most US Adults Still Read Print Magazines
15 August 2016|Magazine, Print
Digital magazine audiences may be growing, but most U.S. adults still read print magazines…with good reason. While consumption of digital magazine content continues to grow, readership levels for print magazines are not declining accordingly. “According to a new survey by...
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Mercedes Benz X-rays a Cow
12 August 2016|Advertising, design, Print
There’s some serious creativity going on with these new ads from the luxury car maker. It’s the dream of every driver at night; to be able to see what’s up ahead with startling clarity and definition. Mexico City ad agency...
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Print Plus Free Equals Advertising Nirvana
11 August 2016|Magazine, Print
Looking to land that captive audience? You might want to take to the air. For advertisers, nothing beats a highly targeted and captive audience. While online consumers can block or click away from your ad in a nanosecond, there is...
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Old Farmer’s Almanac Hits Two and a Quarter
09 August 2016|Print
In print since 1792, the iconic publication has a lot to say about the staying power of the printed piece. “Print,” says The Old Farmer’s Almanac publisher Sherin Pierce, “has been the most essential element in keeping this product alive.”...
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What’s the Most Popular Magazine in the World?
09 August 2016|Magazine, Print
The answer might surprise you…and gives a whole new meaning to the idea of brand publishing. Some of the entries on the Top 10 Magazine list are fairly unsurprising. People (#10), Family Circle (#9), National Geographic (#8) and Good Housekeeping...
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7 Superpowers of Print
08 August 2016|Print
Clearly print has some distinct properties that have helped the medium last for centuries. Here are just a few to start the list. As digitally native ad execs “discover” print as a powerhouse medium, it seems clear that as an...
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The Cornerstone of Magazine Reach
08 August 2016|Magazine, Print
Interesting print statistics from the land down under. It’s a good year for print magazines in Australia, according to B&T Magazine. While regional papers were up and weekend papers dropped slightly, “print magazines still reached 12,477,000 Australians 14+, up 0.8...
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