Marketing Archives - Page 4 of 9

05 March 201905 March 2019|Digital, Marketing, Print

Okay, marketing industry, you’ve been called out. While you’ve been working pretty hard to sideline print in favor of digital marketing, the truth is that you’re hurting your clients in the process. That’s the position taken by the team at...

What Campus Recruiters Understand about Young People and Print

27 November 201827 November 2018|Print

Choosing a college comes down to so many different factors – the fields of study they offer, the extracurricular activities, the football team, even the dorm room amenities. At the root of it all is a good story. Students choose...

Print is Still a Preferred Choice

15 January 201815 January 2018|Magazine, Marketing, Print

What does print do to your information? According to a recent Two Sides North America survey, it does two specific things to us humans in our material world: It makes the information you publish more credible; and It makes a...

9 Creative Ways to Spark a Full On Marketing Blitz for Your Print Magazine

15 January 201815 January 2018|Magazine, Marketing

It is pretty clear to most of us in the industry that print magazines are back – indeed, for many us they never really left, but that’s not the point here. What is the point is that consumers still love...

Facebook Deals with Print

14 November 201714 November 2017|Marketing, Print

The social media giant is cutting through the clutter to reach key European agencies in a surprisingly non-digital way. It’s no secret that we are not huge fans of Facebook around here. But I’ve got to give credit where it’s...

Digital’s No Good Horrible Rotten Year … and What It Could Mean for Print

06 November 201706 November 2017|Advertising, Digital, Print

The print industry is facing a strange paradox. “Print is a proven important component of any media plan, effective on its own – and as part of a wider media plan, whereby it actively enhances the ROI of TV or...

On Print, Music and the Connected Fan

03 October 201703 October 2017|Marketing, Print

While younger music fans may have a hard time believing it, Taylor Swift is not the first music star to release a print magazine in support of a new music release. Swift, who is dropping her Reputation title to coincide...

Environmental Marketing Guidelines Making a Big Dent in Greenwashing

28 September 201728 September 2017|Marketing

Like this article? Go ahead and print it out. U.S. paper companies plant far more trees than they harvest, and today in the U.S. there are 12 million more acres of forest than 20 years ago. Paper is renewable and...

Dear Marketers, This is a Football

10 August 201710 August 2017|Magazine, Marketing

The legendary Packers coach Vince Lombardi knew how to bring things back to basics. His iconic “Gentlemen, this is a football” speech served to ground the 1961 squad and bring them back to the moment – a moment full of...

One Strategic Way to Boost 3 Important Brand KPIs

07 August 201707 August 2017|Marketing, Print

Trust – it’s essential to brand growth. Marketers understand the role the trust has in building customer relations, which influences everything from lead generation to sales to referrals. Without trust, creative marketing might work for a while but won’t lead...

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