Marketing Archives - Page 5 of 9

03 August 201703 August 2017|Magazine, Marketing, Print

“If you’re going to invest in print,” writes Raindrop’s Adam Wagner in Forbes, “make it amazing.” Wagner is talking about the strategic impact that print can make in your marketing, what he calls the “bow” on your brand experience. He...

What 1 out of 3 Brands Already Knows about Print in your Content Marketing

31 July 201709 November 2021|Marketing, Print

It’s like the hidden secret that out here in plain sight. Only one in three marketers (in both B2B and B2C) use print in their content marketing strategy, according to research from the Content Marketing Institute. But of those who...

Hey Print, Thanks for Getting All Emotional

10 July 201710 July 2017|Marketing, Paper, Print

You probably know the feeling. You spend some time (minutes, even hours?) mindlessly slogging through your social feeds, going down the rabbit holes where the links lead you. You look up, and time has evaporated. And you feel…odd…somewhat detached from...

CMI’s Joe Pulizzi on Why Mixing Your Media Could Be a Terrible Idea

26 June 201726 June 2017|Marketing

Be everywhere – seems for most marketers the game these days is to cover as many media channels as possible. Joe Pulizzi of the Content Marketing Institute relates a recent conversation he had with an Australian marketer who was taking...

Is This the Best Printed Content Marketing Ever?

26 June 201709 November 2021|Magazine, Marketing, Print

When luxury automotive brand Audi set out to create a powerful content marketing strategy, they did it in a big way. According to Tasneem Mahbub in Print Power, they knew they wanted to publish truly innovative and meaningful branded content...

Influencer Marketing, or Just More Clickbait?

08 June 201708 June 2017|Digital, Marketing

At its inception, brands that looked to influencer marketing had worthwhile goals; engaging their fan base and potential customers in authentic, real-time conversation. And wow, has it backfired. David Hunegnaw, writing in Ad Age, explains how influencer marketing has effectively...

A Profit-Centric Look at Content Marketing

30 May 201730 May 2017|content, Marketing

If you’re not making money from your content marketing, you’re doing it wrong. Content Marketing Institute’s Joe Pulizzi is clear on that point. “Marketing, in its truest form, was meant to be a profit center,” he explains in a recent...

“Easy” is not a Good Measuring Stick for Effective Marketing

25 May 201725 May 2017|Marketing, Print

“Don’t let the lack of time or the boundaries of a comfort zone completely dictate your marketing strategy.” This solid advice comes from Victor Clarke of Clarke Print | Web | Digital. After all, since when is fast, cheap and...

Pulizzi Drops a Bomb about Long Form Content

17 January 201717 January 2017|content, Marketing

Hold on tight, folks. When Joe Pulizzi speaks, content strategists listen. And Pulizzi just dropped a bomb about the importance of long-form content – in-depth articles, detailed podcasts, longer videos, and custom brand magazines. Social media has changed the way...

How Branded Print is Thriving in the Digital World

06 September 201609 November 2021|Magazine, Marketing, Print

Brand journalism is not only viable; when done right it’s a way to truly dominate your niche.Want to know the secret to brand journalism? Find a way to provide accurate, unbiased information that’s of real importance to your target audience.Deere...

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