As marketers seek unique ways to stand out, the use of new printing technology seems poised for big growth. We see it every day. In the early days of this year, we reported on advertisers asking “where’s the print?” And...

Ten years ago, content marketing was a new thing. Companies knew they needed it—even if only because their marketing execs said so—but many had no clear idea of why or how. One decade on, and content marketing has evolved into...

Let’s face it: The next time you hear or read someone saying “print is dead,” you can pretty much peg them immediately as out of date and out of touch. You are allowed to roll your eyes or chuckle softly...

Weekly entertainment magazine Time Out New York recently began seriously wooing the Millennial reader, implementing a few different strategies. According to Diego Vasquez in Magazine MediaLife, the publication “began targeting adults 18-34 by making the publication free and changing its...