Marketing Archives - Page 9 of 9

What Do All Those Eyeballs See When They Look at Your Marketing?

14 January 201514 January 2015|Marketing

We’ve heard the advice before: Embrace a multi-channel marketing strategy that includes digital, traditional and indirect routes to engage customers. It’s a sound strategy, and Ron Stein does a good job of breaking it down in this article in Florida...

7 in 10 Say Print is Critical to Retail Strategy

13 January 201513 January 2015|Advertising, Marketing, Print

[responsive][/responsive]With all the choices now in how to advertise to consumers, it’s not surprising that retailers have adopted a multi-channel approach. Leveraging digital touch points in the sales cycle makes sense for anyone doing business is this connected age. Yet...

More Marketers Weigh in on the Value of Print

06 January 201506 January 2015|Advertising, Marketing, Print

As the world went digital, many businesses did too. Yet what did they risk by cutting traditional media out of the loop? “Many people have started using the Internet as their primary source for networking and information,” writes Katherine Halek...

What Digital Marketers are Saying About Print

05 January 201505 January 2015|Marketing, Print

[responsive][/responsive]Credibility, impact, legitimacy – these are just three of the words one digital marketing consultant uses to describe the benefits of print. “Print offers a credibility no other medium can offer,” writes Marjorie Steel in the Grand Rapids Business Journal....

Extreme Marketing by Red Bull: Give Them Wings

16 October 201416 October 2014|Marketing

[responsive][/responsive]Red Bull’s Ian Trombetta and Greg Jacobs were the closing speakers at the recent NewsCred Content Marketing Summit, and their talk blew the audience away. As well they should, given their brand’s mission. “There are, of course, many ways to...

3 Minutes of Apple’s Awesome Sauce

14 October 201414 October 2014|Marketing

[responsive][/responsive]It’s the quintessential tech start-up dream: Humble beginnings to world domination. Fast Company provides a three-minute look at Apple’s transformation from garage band to rock stars. “Steves Jobs and Wozniak lived the original Silicon Valley creation myth when they built...

Kevin Spacey on Storytelling: 3 Keys to Getting it Right

07 October 201407 October 2014|content, Marketing

Kevin Spacey got a standing ovation when took the stage at least month’s Content Marketing Institute. “But why was Spacey at a marketing conference, you ask? Good question,” writes Mark Jones in CMO By Adobe. “The word on the conference...

Publications Using Pinterest as a Key Ally

01 October 201401 October 2014|Digital, Marketing, Website

Some magazine editors seem to have an edge on predicting trends and understanding what their readers will be into in the coming months. Are they tuned into some universal consciousness? Not exactly, but they are using Pinterest to tap into...

The Gen Z Marketing Blowback

14 August 201414 August 2014|Marketing

To Generation Z, the kids who are now from age 5 to 19, digital technology is as ordinary as electricity is to the rest of us. First-day-of-school selfies are a thing, and kids consider technology to be their “virtual playground,”...

Publishers: What’s in your Digital Marketing Toolbox?

10 July 201426 August 2021|Digital, Marketing

What the most important elements to a successful digital marketing initiative? Diana Landau of Niche Media interviewed marketing expert Rebecca Sterner for her ideas on what works and what trends to watch. While digital marketing has surely brought some new...

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